Marketing Bootcamp

Marketing Bootcamp


Friday 16 June, 2023
Marketing Association
69 St Georges Bay Road, Parnell, Auckland


Key marketing foundations that you can apply to a business, corporate or non for profit (or perhaps just a good idea):

  • Why understanding your customers is critical to your future success
  • Branding and how this can be leveraged
  • What you offer, to whom and why customers should care (a clue: it’s all about value!)
  • What you are really good at and your competition is not – Your SWOT analysis
  • How to develop your brand strategy and write a simplified marketing plan for your business.


Professionally Certified Core Skills Marketer
This is a core course to become a 
Professionally Certified Core Skills Marketer

  • $650+ GST Members
  • $950+ GST Non Members
  • Special rates available for students, registered charities and multiple bookings. Contact us.


register now

Learning outcomes

You will learn to...

  • Understand why and how marketing is an integral part to any business’s success
  • Understand the key essentials of marketing and it drives market growth
  • Validate your marketing thinking and take away a marketing plan that you can execute in your business immediately


To achieve

  • Market success and impact the performance of your business
  • Sustained competitive advantage
  • More customers and happier customers for longer

Who Should Attend

Marketers with 0-3 years’ experience, needing to understand the core concepts of marketing


Those new to the marketing profession (including graduates) to help them to be more industry ready

Facilitator, Denisa Hebblethwaite

Senior Lecturer, Unitec

Living in the UK, Zambia, South Africa and Namibia, Denisa and her family finally settled in NZ in 2004. She joined Unitec in 2006 as a Marketing lecturer after a 20-year career in Brand Management.

more about denisa

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