Marketing Bootcamp

Marketing Bootcamp

Tuesday 4 October, 2022
9.00am - 5.00pm
Te Kura Umanga | UC Business School 

register now

Key marketing foundations that you can apply to a business, corporate or non for profit (or perhaps just a good idea):

  • Why understanding your customers is critical to your future success
  • Branding and how this can be leveraged
  • What you offer, to whom and why customers should care (a clue: it’s all about value!)
  • What you are really good at and your competition is not – Your SWOT analysis
  • How to develop your brand strategy and write a simplified marketing plan for your business

In partnership with

Core Skills Badge

This is a core course to become a Professional Certified Marketer - Core Skills.


  • $595.00+ GST Members
  • $895.00 + GST Non Members
  • Special rates available for students, registered charities and multiple bookings. Contact us.
register now

Learning outcomes

You will learn to

  • Understand why and how marketing is an integral part to any business’s success
  • Understand the key essentials of marketing and it drives market growth
  • Validate your marketing thinking and take away a marketing plan that you can execute in your business immediately


To achieve

  • Market success and impact the performance of your business
  • Sustained competitive advantage
  • More customers and happier customers for longer

Who Should Attend

  • Marketers with 0-3 years’ experience, needing to understand the core concepts of marketing
  • Those new to the marketing profession (including graduates) to help them to be more industry ready
Michael Durie_BW (2)

Facilitator, Michael Durie

CEO & Founder, Durie Hill & Associates

Michael Durie is a life-long and passionate marketer with more than 40 years of advertising, PR, sales and marketing management experience having worked across a broad range of corporate, and small-medium business enterprises in Australia and New Zealand.

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