Marketing Disrupted 2024

Tiger Beer’s Global Brand Director, expat Kiwi Sean O’Donnell was named one of Asia-Pacific’s 50 Most Influential Marketers in 2023. He is one of NZ’s most awarded marketers, with 15 Cannes Lions and multiple D&AD pencils, winner of the 2021 WARC most effective Creative Campaign and 2019 NZ Marketing Awards Supreme Winner (with DB) and NZ Effies Marketer of the Year.

Sean has a particular love of brands and companies that bring together creativity, sociability and innovation – a perfect recipe for his latest role with The HEINEKEN Company as Global Brand Director for Tiger Beer.

We have invited Sean to talk about his groundbreaking campaigns for this Asian cultural icon, partnering with South Korean superstars – Footballer Son Heung-Min and Musician G-Dragon, thinking bigger and resonating with customers in exciting new ways, and how to use creativity and experimentation to tackle market disruption.

Sean will discuss:

Hot off the Press: Tiger Beer’s latest initiatives and global partnerships
How disruption is shaping our strategy
What market and consumer shifts he’s seeing across Asia and in particular South East Asia
Engaging with Gen Z – authentically and boldly playing in pop culture
Tying innovation to your brand platform

Pricing

Members: $0

Non-members: $39 + GST

New Zealand Marketing Association's 50th Birthday Celebration! Brought to You by Vogels. Join us for a night to remember as we celebrate 50 incredible years of marketing excellence with the New Zealand Marketing Association. This milestone event, brought to you by Vogels, is set to be an unforgettable evening of nostalgia, recognition, and celebration.

22/10/2024

5:00pm - 8:30pm

Auckland

Learn more

Sean O'Donnell

Global Brand Director - Tiger, The HEINEKEN Company (Singapore)

Sean is an accomplished Global Marketing Director with over 20 years Marketing experience across multiple categories covering Financial Services, Telco and FMCG Beverages. He has a particular love of brands and companies that bring together creativity, sociability and business growth through brand building and innovation – a perfect recipe for his latest role with the HEINEKEN Company as Global Brand Director for Tiger Beer based in Singapore.

One of NZ’s most awarded marketers. Winner of multiple Cannes Lions, D&AD pencils, Effie and Marketing awards including being recognised as the 2019 NZ Marketer of the Year at the NZ Effie Awards and in 2023 was named one of Asia-Pacific’s 50 most influential marketers by Campaign Asia.

A proud kiwi, Sean is inspired by those striving to achieve greatness in whatever they stand for. Sean has a passion for travel and exploring new cultures and when he’s not working, you can find him soaking up a range of sports – either playing himself or watching his two boys compete.

Attempting the Unthinkable: Tiger Beer on Gen Z, K-Pop & Market Disruption

Pricing

Event

Sunset Session by Quantum Jump x Yabble

Sunset Session by Quantum Jump x Yabble LIVE

Exclusive Student Event | October 2024

Brainy Breakfast Auckland

Think Again Wellington

MA 50th Birthday Celebration

Sean O'Donnell

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