Marketing Disrupted 2025

The Marketing Disrupted Series is all about challenging the status quo and inspiring New Zealand marketers with lessons from international experts and innovative thinkers.

Coming directly to you LIVE over 4 powerful one-hour sessions in 2025, Marketing Disrupted is FREE for members of the Marketing Association and gives you behind-the-scenes access to leading global work. You’ll see how marketers and agencies around the world are rethinking their strategies, their tactics, and their campaigns.

Learn from some of the best and take advantage of the extended Q&A opportunities as our presenters livestream in from around the world.

Event

MindFuel Webinar | Brand IQ

Deliciously smart marketing bites - Supercharge your marketing with AI video

1/10/2025

2:00pm - 3:00pm NZST

Online

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Event

Waikato Networking Event October

Join us for an exclusive presentation celebrating 50 years of iconic Kiwi advertising campaigns. Plus, networking over drinks and nibbles!

2/10/2025

5:30pm – 7:00pm

Waikato

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Event

Sunrise Session with Oracle

Join us for a Sunrise Session with NetSuite!

15/10/2025

7:00am - 8:30am

Auckland

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Event

Sunrise Session with Oracle | Live

Join us for our Sunrise Session LIVE!

15/10/2025

7:30am - 8:30am

Online

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Event

Exclusive Student Event Auckland | October 2025

You’ve learned the theory in the classroom, now it’s time to see what marketing really looks like in the industry.We know how hard it can be to figure out what different roles involve, or where you might fit once you graduate. Marketing isn't linear, and there's so many areas you can specialise in. That’s why we’ve created an event to give you the inside scoop straight from people who’ve been where you are now.

16/10/2025

5.30pm - 7.30pm

Auckland

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Event

Monthly Marketing Meetup | October

Join us at the MA for an evening of networking and discussion!

28/10/2025

5:30pm - 7:30pm

Auckland

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Mortal: The Data That Breathes

A defiant, unfiltered, and fearless response to the corporate world of ‘data solutions.’ Mortal isn’t here to make spreadsheets prettier.
It’s here to make marketing powerful and measurable.

The first real test of Mortal’s prowess came from an industry that desperately needed a data revolution—Out-of-Home (OOH) advertising. Billboards were taking over cityscapes, but no one could truly measure their impact. Media companies were selling screens, but advertisers were flying blind.

So engaged by the industry, Mortal built Calibre—a game-changing measurement system that cracked the code for audience reach, frequency, and contacts in the Out Of Home industry. Calibre didn’t just validate OOH; it set the standard. It gave advertisers the power to see, predict, and optimise their spend like never before.

Mortal Beyond Billboards: Redefining Business with Data

While Calibre was reshaping OOH, Mortal was also operating behind the scenes under another brand, tackling critical data work for New Zealand’s biggest businesses:
⭕Forecasting demand and optimising delivery areas for print distribution.
⭕Designing smarter e-commerce delivery zones that balance logistics with customer behaviour.
⭕Identifying market potential and reducing store cannibalization.
⭕Finding new customer segments to future-proof sales and drive growth.
⭕Optimising retail networks by refining store locations and customer reach.
⭕Profiling customers and students to shape offerings and improve engagement.
⭕Uncovering shopper behaviour and market trends for smartre decision-making.
⭕Building national territory frameworks to fuel franchise growth.
⭕Redefining store marketing zones using smarter population insights.

The Philosophy: Data Brought to Life

Mortal hunts, dissects, and animates customer data, revealing the patterns no one else sees. It takes raw numbers and gives them lungs, so brands can finally see their audience in full color.

This isn’t about tracking customers. It’s about understanding them so deeply that every campaign, every dollar, every decision cuts through the noise like a blade.

Mortal is built for brands and marketers who are done with gut-feel marketing need to make better decisions, more quickly.

Topic + Speaker to be announced!

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MindFuel Webinar | Brand IQ

Waikato Networking Event October

Sunrise Session with Oracle

Sunrise Session with Oracle | Live

Exclusive Student Event Auckland | October 2025

Monthly Marketing Meetup | October

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