Marketing Disrupted 2025

The Marketing Disrupted Series is all about challenging the status quo and inspiring New Zealand marketers with lessons from international experts and innovative thinkers.

Coming directly to you LIVE over 4 powerful one-hour sessions in 2025, Marketing Disrupted is FREE for members of the Marketing Association and gives you behind-the-scenes access to leading global work. You’ll see how marketers and agencies around the world are rethinking their strategies, their tactics, and their campaigns.

Learn from some of the best and take advantage of the extended Q&A opportunities as our presenters livestream in from around the world.

Event

Brainy Breakfast 2025 / Christchurch

The AI Tools Revolution: What's Actually Working in Marketing Right Now

19/08/2025

7:00am - 9:00am

Christchurch

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Event

Monthly Marketing Meetup | August | IN-PERSON

CX Authenticity in the age of AI - Join us IN-PERSON for our Monthly Marketing Meetup

26/08/2025

5:30pm - 7:30pm

Auckland

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Event

Monthly Marketing Meetup | August | LIVE-STREAM

CX Authenticity in the age of AI - Join us via LIVE-STREAM for our Monthly Marketing Meetup

26/08/2025

6:00pm - 7:00pm

Online

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Event

Waikato Breakfast Event

Join us for a coffee and a chat.

4/09/2025

7:30am

Waikato

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Event

Tauranga Networking Event

Meet Jo Mitchell – Former NZ Marketer of the Year and Brand Trailblazer

11/09/2025

5:00pm-7:00pm

Tauranga

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Event

Brainy Breakfast 2025 / Auckland

Campaigns That Got Us Talking: From Vanilla Ice to Pawprints

17/09/2025

7:00am - 9:00am

Auckland

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Mortal: The Data That Breathes

A defiant, unfiltered, and fearless response to the corporate world of ‘data solutions.’ Mortal isn’t here to make spreadsheets prettier.
It’s here to make marketing powerful and measurable.

The first real test of Mortal’s prowess came from an industry that desperately needed a data revolution—Out-of-Home (OOH) advertising. Billboards were taking over cityscapes, but no one could truly measure their impact. Media companies were selling screens, but advertisers were flying blind.

So engaged by the industry, Mortal built Calibre—a game-changing measurement system that cracked the code for audience reach, frequency, and contacts in the Out Of Home industry. Calibre didn’t just validate OOH; it set the standard. It gave advertisers the power to see, predict, and optimise their spend like never before.

Mortal Beyond Billboards: Redefining Business with Data

While Calibre was reshaping OOH, Mortal was also operating behind the scenes under another brand, tackling critical data work for New Zealand’s biggest businesses:
⭕Forecasting demand and optimising delivery areas for print distribution.
⭕Designing smarter e-commerce delivery zones that balance logistics with customer behaviour.
⭕Identifying market potential and reducing store cannibalization.
⭕Finding new customer segments to future-proof sales and drive growth.
⭕Optimising retail networks by refining store locations and customer reach.
⭕Profiling customers and students to shape offerings and improve engagement.
⭕Uncovering shopper behaviour and market trends for smartre decision-making.
⭕Building national territory frameworks to fuel franchise growth.
⭕Redefining store marketing zones using smarter population insights.

The Philosophy: Data Brought to Life

Mortal hunts, dissects, and animates customer data, revealing the patterns no one else sees. It takes raw numbers and gives them lungs, so brands can finally see their audience in full color.

This isn’t about tracking customers. It’s about understanding them so deeply that every campaign, every dollar, every decision cuts through the noise like a blade.

Mortal is built for brands and marketers who are done with gut-feel marketing need to make better decisions, more quickly.

Topic + Speaker to be announced!

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Brainy Breakfast 2025 / Christchurch

Monthly Marketing Meetup | August | IN-PERSON

Monthly Marketing Meetup | August | LIVE-STREAM

Waikato Breakfast Event

Tauranga Networking Event

Brainy Breakfast 2025 / Auckland

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