Marketing Disrupted 2025

Award-winning global brand CMO, storyteller and Cannes LIONS Jury President Courtney Brown Warren has helped shape some of the most forward-thinking work in global marketing. Livestreaming in from New York, she pulls back the curtain on creativity, risk-taking, and what it really takes to thrive when marketing keeps reinventing itself.

Courtney distils trends in innovation from 250+ LIONS’ entries and what she sees every day on the Kickstarter creator platform. Learn how she’s nurtured cultures of innovation in her teams throughout her career, and why the CMO role needs reinventing for the decade ahead to meet disruption head-on.

Marketers will learn about:

Emerging trends in marketing innovation and where AI fits in
Why innovation isn’t just a buzzword, it’s a discipline
Carving out space for true creativity, beyond day-to-day demands and metrics
Building diverse thinking into teams and ideas
Balance creative experimentation with ROI

Pricing

Members: $0

Non-members: $39 + GST

Product Details

Date:
19/11/25

Time:
10:00am - 11:00am

Online

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Event

Off the Clock Networking Event | October

Powering Up a Brand: Inside Powershop’s 15-Year Success Story

22/10/2025

5:30pm - 7:30pm

Christchurch

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Event

Monthly Marketing Meetup | October

Join us at the MA for an evening of networking and discussion!

28/10/2025

5:30pm - 7:30pm

Auckland

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Event

Monthly Marketing Meetup | October | LIVE

Join us ONLINE for our Monthly Marketing Meetup

28/10/2025

6:00pm - 7:00pm

Online

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Event

Tauranga Networking Event

Meet Frankie Coulter – NZ Marketer of the Year 2024

6/11/2025

5:00pm - 7:00pm

Tauranga

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Event

Dunedin Marketers Event

Join the Dunedin Marketers Group for a social event at Otago Polytechnic

6/11/2025

5:00pm - 7:30pm

Dunedin

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Event

MindFuel Webinar with YoungShand.

How Challenger Brands Win: 4 Unexpected Lessons for Growth

13/11/2025

2:00pm - 3:00pm

Online

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Meet Courtney

CMO, Kickstarter

Courtney is the CMO at Kickstarter where she oversees all aspects of Kickstarter's marketing strategy, including product and life cycle marketing, creative, communications, content, social, experiential, partnerships, and sponsorships. She also oversees Kickstarter’s sales and community outreach strategy, focusing on developing integrated, full-funnel approaches that cultivate a passionate, engaged and empowered community on the Kickstarter platform.

Courtney has over two decades of experience working with global brands across diverse industries like tech, media, entertainment, and more. Before Kickstarter, Courtney served as Twitter’s Global Head of Brand, managing a global team across go-to-market brand strategy, brand campaign management, talent brand, and emerging markets as well as digital, content, and editorial strategy. Prior to that, she was Head of Creative at Audible, where she launched two high-growth subscription startups and revenue streams - Audible Escape and Audible for Business.

Courtney has also held key roles at L'Oreal, WarnerMedia (Time Inc.), and the Madison Square Garden Company.

She holds an MFA from the School of Visual Arts in New York City and studied Disruptive Strategy at Harvard Business School.

Mortal: The Data That Breathes

A defiant, unfiltered, and fearless response to the corporate world of ‘data solutions.’ Mortal isn’t here to make spreadsheets prettier.
It’s here to make marketing powerful and measurable.

The first real test of Mortal’s prowess came from an industry that desperately needed a data revolution—Out-of-Home (OOH) advertising. Billboards were taking over cityscapes, but no one could truly measure their impact. Media companies were selling screens, but advertisers were flying blind.

So engaged by the industry, Mortal built Calibre—a game-changing measurement system that cracked the code for audience reach, frequency, and contacts in the Out Of Home industry. Calibre didn’t just validate OOH; it set the standard. It gave advertisers the power to see, predict, and optimise their spend like never before.

Mortal Beyond Billboards: Redefining Business with Data

While Calibre was reshaping OOH, Mortal was also operating behind the scenes under another brand, tackling critical data work for New Zealand’s biggest businesses:
⭕Forecasting demand and optimising delivery areas for print distribution.
⭕Designing smarter e-commerce delivery zones that balance logistics with customer behaviour.
⭕Identifying market potential and reducing store cannibalization.
⭕Finding new customer segments to future-proof sales and drive growth.
⭕Optimising retail networks by refining store locations and customer reach.
⭕Profiling customers and students to shape offerings and improve engagement.
⭕Uncovering shopper behaviour and market trends for smartre decision-making.
⭕Building national territory frameworks to fuel franchise growth.
⭕Redefining store marketing zones using smarter population insights.

The Philosophy: Data Brought to Life

Mortal hunts, dissects, and animates customer data, revealing the patterns no one else sees. It takes raw numbers and gives them lungs, so brands can finally see their audience in full color.

This isn’t about tracking customers. It’s about understanding them so deeply that every campaign, every dollar, every decision cuts through the noise like a blade.

Mortal is built for brands and marketers who are done with gut-feel marketing need to make better decisions, more quickly.

Marketing Disrupted: The New Rules of Innovation

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Pricing

Product Details

Off the Clock Networking Event | October

Monthly Marketing Meetup | October

Monthly Marketing Meetup | October | LIVE

Tauranga Networking Event

Dunedin Marketers Event

MindFuel Webinar with YoungShand.

Meet Courtney

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