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Marketing Disrupted Series - Creative Draft (5)

Marketing Disrupted:
Inspiration from international innovators

Episode Four: Paul Feldwick, Advertising Industry Thought Leader, UK

Thursday 7 October 2021
9:00am - 10:00am
Online

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Episode Four: Paul Feldwick, Advertising Industry Thought Leader, UK.

Topic: What creativity really means in advertising - can it still disrupt markets?

Join us October 7th to hear from Paul Feldwick as he discusses the landscape of advertising and creativity, what has changed, and does it still hold the power it once did!

MA’s new online series ‘Marketing Disrupted’ allows Kiwi marketers to learn directly from leading international experts and innovative thinkers. Our keynote speakers will discuss innovation and disruption in marketing, data, technology, and business.

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Episode Four:
What creativity really means in advertising - can it still disrupt markets?

Throughout history, selling and entertainment have gone hand in hand – from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy and cartoon animals, and today’s celebrities who launch their own multi-million dollar brands.

Yet the advertising business today seems reluctant to embrace its powerful links with popular culture. Misled by managerial myths of rationality and logic, and by a cultish misunderstanding of ‘creativity’, it risks forgetting how to appeal to the public. As a result today’s advertising is less liked – and less effective – than ever before.

But it is not too late. Advertisers and agencies can rediscover why the pedlar sings, and why people do buy from clowns.

Advertising could become popular, famous, and fun again – and more effective to disrupt the marketplace

Paul Feldwick

Paul Feldwick

Advertising Industry Thought Leader, UK

Check out Paul's latest book, 'Why does the pedlar sing?' What Creativity Really Means in Advertising. "This is a fabulous book. …It is possibly the book I would most highly recommend to anyone in marketing."
- Rory Sutherland, Vice Chairman, Ogilvy

READ MORE ABOUT PAUL

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