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Marketing Disrupted Series - Creative Draft (5)

Marketing Disrupted:
Inspiration from international innovators

Bonus Episode: Aprajita Jain, Chief Brand Marketing Evangelist, Google

Thursday 14 October 2021
10:00am - 11:00am
Online

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Bonus Episode: Aprajita Jain, Chief Brand Marketing Evangelist, Google
Brought to you by Google

Topic: Shift your brand strategy now or risk becoming irrelevant

MA’s new online series ‘Marketing Disrupted’ allows Kiwi marketers to learn directly from leading international experts and innovative thinkers. Our keynote speakers will discuss innovation and disruption in marketing, data, technology, and business.

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Bonus Episode:
Shift your brand strategy now or risk becoming irrelevant

Faced with the rapid disruption in media consumption, CMOs who want to grow or build a brand today must adopt a digital-first approach or risk becoming irrelevant. But it isn’t easy.
Google's Aprajita Jain works with CMOs from the world’s leading brands to help them get there.

In this session, she will look at where the customers are going. Then, she will address some of the common misconceptions about creating a digital-first strategy that can hold companies back, and discuss some suggested approaches to the transformation.

Aprajita Jain

 

 

Aprajita Jain

Chief Brand Marketing Evangelist, Google

READ MORE ABOUT APRAJITA