Bonus Episode: Aprajita Jain, Chief Brand Marketing Evangelist, Google
Brought to you by Google
Topic: Shift your brand strategy now or risk becoming irrelevant
Faced with the rapid disruption in media consumption, CMOs who want to grow or build a brand today must adopt a digital-first approach or risk becoming irrelevant. But it isn’t easy.
Google's Aprajita Jain works with CMOs from the world’s leading brands to help them get there.
In this session, she will look at where the customers are going. Then, she will address some of the common misconceptions about creating a digital-first strategy that can hold companies back, and discuss some suggested approaches to the transformation.
Chief Brand Marketing Evangelist, Google
Aprajita is the Chief Brand Marketing Evangelist at Google and feels she has found her “calling”. In her 17 years at Google, Aprajita has worked with some of their most sophisticated advertisers to help them improve their Digital Marketing strategies that are grounded in consumers’ wants and needs. She works in lockstep with Google's customer teams to understand clients' business challenges and designs bespoke solutions that are inspirational, educational, yet immediately actionable, to help transform their business.