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Mastering the Art of Briefing Agencies


Thursday 1 June, 2023
9.00am - 5.00pm
Marketing Association
69 St Georges Bay Rd, Parnell, Auckland

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All content is not equal, and that is especially true for brand messaging.

Latest evidence from marketing effectiveness gurus has shown marketers how easily audiences are affected with the power of brand communication and how this increases the bottom line.

In this one-day workshop, you will learn to identify what an ideal creative brief looks like and explore the implications of Field & Binet’s analysis of effectiveness, to understand why it is so important to master the creative brief.

Throughout the day, different thinking systems will be analysed to determine the best way to use them, throughout the briefing cycle, as well as some simple tools used for gaining better insights.

From design to implementation, the creative brief is your roadmap for all your stakeholders to follow, so you need to make it right the first time. By attending this workshop, you will be able to build a compelling strategy for your organisation and leave with a template takeaway for creating a brief, making the process quicker and easier, and getting your results faster.


  • $650.00 + GST Members
  • $950.00 + GST Non Members
  • Special rates available for students*, registered charities and multiple bookings. Contact us.
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Facilitator, Kate Humphries

Programme Director, AdSchool

Prior to becoming the Programme Director for the awards power-house that is our AdSchool, Kate spent over 20 years working as a creative in the advertising industry in the UK.

more about kate

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