All content is not equal, and that is especially true for brand messaging.
Latest evidence from marketing effectiveness gurus has shown marketers how easily audiences are affected with the power of brand communication and how this increases the bottom line.
In this one-day workshop, you will learn to identify what an ideal creative brief looks like and explore the implications of Field & Binet’s analysis of effectiveness, to understand why it is so important to master the creative brief.
Throughout the day, different thinking systems will be analysed to determine the best way to use them, throughout the briefing cycle, as well as some simple tools used for gaining better insights.
From design to implementation, the creative brief is your roadmap for all your stakeholders to follow, so you need to make it right the first time. By attending this workshop, you will be able to build a compelling strategy for your organisation and leave with a template takeaway for creating a brief, making the process quicker and easier, and getting your results faster.
Prior to becoming the Programme Director for the awards power-house that is our AdSchool, Kate spent over 20 years working as a creative in the advertising industry in the UK.more about kate
Prior to becoming the Programme Director for the awards power-house that is our AdSchool, Kate spent over 20 years working as a creative in the advertising industry in the UK.
During her time there she won both creative and effectiveness awards across a variety of global brands including Proctor & Gamble, Mars Worldwide, Lee Jeans, Trinity Mirror Group and Ikea. Her work has appeared in the UK, Western Europe, the US and South America. She has also taught and guest lectured at the Watford School of Advertising and School of Communication Arts in London; AUT and MIT In Auckland; and during her time at MDS she helped set-up an award-winning creative advertising programme at NABA in Milan, Italy where she was visiting professor for five years.
Are you a SME and keen for support with funding your professional development? You may be eligible to receive a subsidy of up to 50% for your course fee. Click here to find out more.