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In 2023, the Marketing Association is launching a monthly ‘Marketing Meetup’ at our offices in Parnell. This will be a relaxed get-together over drinks & nibbles and with lots of opportunity to chat to your fellow marketers.
February meetup topic:
Trends & Challenges for marketers in 2023
Presented by:
Gabby McLean, Founder & Chief Strategist, Maven Loyalty.
We start with a short panel or presentation to introduce the topic and then open up for questions and comments from the audience, followed by further discussion and sharing of experiences, tips and advice in groups.
The Monthly Marketing Meetups are organised by the MA’s Special Interest Groups and will be held once a month from February to November.
Founder & Chief Strategist
Maven Loyalty
Trends & Challenges for marketers in 2023
Founder & Chief Strategist
Maven Loyalty
Trends & Challenges for marketers in 2023
Founder & Chief Strategist
Maven Loyalty
Trends & Challenges for marketers in 2023
Across the past 20 years, Gabby has held a range of roles across product management, loyalty marketing and operations, customer engagement and loyalty program design, retail analytics and product strategy, platform implementation and practice management. This has given her unique insight and understanding of what it takes to develop and deliver connected experiences within large organisations across New Zealand and Australia.
Gabby has helped move the dial for organisations such as Canon (AU / NZ), Farmlands, Silver Fern Farms, Westpac, McDonald’s, Southern Cross Healthcare, Green Cross Health, Foodstuffs, Auckland Airport, The Warehouse Group and various consumer and event brands.
Her expertise lies in developing strategies, roadmaps and project delivery plans, to enable personalisation, connected experiences and drive digital transformation of CX, utilising 1st party data. Gabby works across strategy, technology, data, people and processes to ensure digital transformation success.
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