In 2023, the Marketing Association is launching a monthly ‘Marketing Meetup’ at our offices in Parnell. This will be a relaxed get-together over drinks & nibbles and with lots of opportunity to chat to your fellow marketers.
We start with a short panel or presentation to introduce the topic and then open up for questions and comments from the audience, followed by further discussion and sharing of experiences, tips and advice in groups.
The Monthly Marketing Meetups are organised by the MA’s Special Interest Groups and will be held once a month from February to November.
For our June Monthly Meetup, we bring you an interactive forum designed for marketers focusing on the practical application of actionable insights.
Our Panel Discussion will cover the following key topics:
The event is organised by the MA's Data Special Interest Group, providing an opportunity to learn from practical examples of how insights shape strategy and influence outcomes. The panel will also be open to addressing questions related to the evolving landscape of mar-tech.
Our Panel includes:
This event offers a unique opportunity to gain valuable insights from industry leaders, engage with fellow marketing professionals, and stay updated on the latest trends in marketing.
We look forward to your participation!
Head of Data & Analytics
ANZ Institutional Banking
Sharon's career has spanned Telecommunications, Energy and Financial Service Sectors, with a particular focus on Data and Insights, Marketing and Customer Experience.
Most recently, Sharon has led the evolution of ANZ Bank's Data Governance capability and culture in NZ to protect and support customers, staff and the organisation as the bank sets about executing on its future strategy. This has included the development of data management and governance disciplines, as well as approaches to privacy and ethics, that ensure high levels of consumer and regulator trust in readiness for an open data economy.
Managing Director
SpeakData
Paul Hickey is widely considered as one of NZ’s leading database marketing strategists. Over the last two decades, Paul has picked up literally dozens of awards – for Best Loyalty Programme, Best Data Strategy, Customer Insight and Data Driven Marketing with clients such as Suncorp, Countdown, Education New Zealand and New Zealand Cricket.
Paul is the Managing Director of SpeakData Ltd, an established data services consultancy that specialises in using first party customer data to drive marketing outcomes. Paul and his team have deep experience with Customer Data Platforms (CDPs), a relatively new but fast growing MarTech category, along with marketing automation, business intelligence, web services, algorithms and data science. As one of the small minority of people who’s equally comfortable speaking data, from a business or technical perspective, with executives, IT people and marketers, Paul is definitely somebody you’d want to consult with about customer data issues in your organisation.
Head of Digital Consultancy
Bastion Shine
A proven digital leader with 17+ years experience across a range of digital disciplines including data driven marketing, eCommerce/online retail, building and managing highly capable and delivery-focused teams, platform selection and consolidation, strategic planning, and managing the delivery of large scale digital platforms and projects. Working across all levels including Board and Exec to influence and lead successful digital outcomes.
Ex Google Thought Leader
Ali has been on an insight crusade for 20 years, determined to give the consumer a voice in all decision making. Working globally across multiple industries, he has championed that voice to drive strategy, innovation and growth.
He's an ex-Google thought leader, speaker and author, has an annoying obsession with 'sustainable competitive advantage' and feels like a kid in a candy store in a world full of exciting new tech.
Lead APAC Analytics Architect
Media Monks
Peter Luu has been in the digital, data and analytics game for close to 15 years helping organisations navigate the fast-moving and increasingly complex digital landscape. His experience spans across FMCG, Retail, Automotive, and more.
Peter is the Lead APAC Analytics Architect for Media.Monks', a 9000 strong digital marketing services consultancy working globally to deliver integrated capabilities that revolutionises customer experiences. Based in Melbourne, Peter provides technical leadership across enterprise projects and emerging marketing technologies, ensuring shiny new toys aren't just cool, but deliver real business value.
Peter also leads the Customer Data Platform (CDP) practice at Media.Monks, and works closely with other practice leads to deliver integrated solutions across Personalisation, Marketing Mix Modeling, Business Intelligence, Cloud Engineering, Analytics and Privacy.
If you want to know what's on the other side of the horizon that isn't just hype and how to up your game, speak to Peter!