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MA Monthly Meetup Website Assests (1)

Ready for some inspiration from industry peers?

Share your experiences and discuss challenges with other marketers at the Monthly Marketing Meetup.

In 2023, the Marketing Association is launching a monthly ‘Marketing Meetup’ at our offices in Parnell. This will be a relaxed get-together over drinks & nibbles and with lots of opportunity to chat to your fellow marketers.

We start with a short panel or presentation to introduce the topic and then open up for questions and comments from the audience, followed by further discussion and sharing of experiences, tips and advice in groups.  

The Monthly Marketing Meetups are organised by the MA’s Special Interest Groups and will be held once a month from February to November.

June Meetup: Practical Examples of Insights in Action!

For our June Monthly Meetup, we bring you an interactive forum designed for marketers focusing on the practical application of actionable insights.

Our Panel Discussion will cover the following key topics:

  • Insight to Action: Our panel will discuss the transformation process from raw data into proactive marketing strategies. This discussion will focus on how insights can be leveraged for more informed strategic decision-making, improving overall marketing efficacy. One of the techniques to be touched upon will be Marketing Mix Modelling (MMM).
  • Personalisation & Customer Journey Design: We will delve into the importance of personalisation and its role in shaping customer journeys. The aim is to understand how to design experiences that align with audience preferences and bolster customer retention.
  • Moments of Truth: We will explore the critical triggers that influence customers to either purchase or churn. Recognising and understanding these pivotal moments can enhance your targeting and retention strategies, thus reducing churn and maximising customer lifetime value.

The event is organised by the MA's Data Special Interest Group, providing an opportunity to learn from practical examples of how insights shape strategy and influence outcomes. The panel will also be open to addressing questions related to the evolving landscape of mar-tech.

Our Panel includes:

  • Kate Addis, Head of Digital Consultancy, Bastion Shine
  • Paul Hickey, Managing Director at SpeakData
  • Alistair Rennie, Ex Google Thought Leader
  • Peter Luu,  Lead APAC Analytics Architect, Media Monks
  • Moderated by Sharon Abbott, Head of Data Governance at ANZ

This event offers a unique opportunity to gain valuable insights from industry leaders, engage with fellow marketing professionals, and stay updated on the latest trends in marketing.

We look forward to your participation!

  • DATE & TIME:
    Tuesday 13 June, 2023
    5:30pm - 8:00pm
  • VENUE: 
    Marketing Association
    69 St Georges Bay Road, Parnell, Auckland
  • PRICING:
    MA Members: FREE
    Non-Members: $15.00+GST
register now

Meet the Panel

Sharon Abbott

Panel Moderator: Sharon Abbott

Head of Data & Analytics
ANZ Institutional Banking

Paul Hickey

Paul Hickey

Managing Director
SpeakData

kate

Kate Addis

Head of Digital Consultancy
Bastion Shine

alistair

Alistair Rennie

Ex Google Thought Leader

Peter Luu square

Peter Luu

Lead APAC Analytics Architect
Media Monks

Sharon Abbott

Panel Moderator: Sharon Abbott

Head of Data & Analytics
ANZ Institutional Banking

Paul Hickey

Paul Hickey

Managing Director
SpeakData

kate

Kate Addis

Head of Digital Consultancy
Bastion Shine

alistair

Alistair Rennie

Ex Google Thought Leader

Peter Luu square

Peter Luu

Lead APAC Analytics Architect
Media Monks

Join the Conversation

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