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Introducing our first-ever SportsMarketing Conference!

NFT’s, Athletes as brands, Naomi Osaka’s business manager and where sport, culture and commerce collide – All at the SportsMarketing Conference 2021

As shown in Stoppress.

In a global first the New Zealand Marketing Association is dedicating a conference that exclusively looks at how sport can be used as a medium to drive brand and business growth. The SportsMarketing Conference, powered by Spark Sport, looks at how marketers can use sport more creatively to drive growth for their brands. For brands and businesses, the power of sport is not only clear but growing, particularly in targeting the next generation of consumers. By 2022, it’s predicted that 10% of all global advertising spend will be on sport – and Kantar data states that 74% of consumers feel more loyalty to a brand that’s involved with sport.

“Our research globally indicated that sports marketing conferences exclusively deal with the marketing of sport. This SportsMarketing Conference showcases how sport can be creatively leveraged to sell more product – it has been designed specifically for marketers”. says John Miles, CEO of NZ Marketing Association. “We are still seeing too many examples of ‘Logo Slapping’ where companies put their name to a sponsorship and then expect the sponsorship to work for them. Marketers will come away from this conference inspired by the possibilities of being involved with sport.”

The SportsMarketing Conference has an incredible line up of world experts who are going share their expertise with New Zealand marketers. Scotty Stevenson will be MC’ing and some of the featured speakers include:

  • Stu Duguid, Business Manager for Naomi Osaka and Nick Kyrios, VP of IMG North America will share experiences on how athletes are using their personal brand to leverage sport as a catalyst to grow their business.
  • The recent North American Marketing Director for Nike delved into how the boundaries of sport are being pushed – who can forget Nike’s involvement in Black Lives Matter.
  • The emergence of NFT’s (Non-Fungible Tokens) are revolutionising the sports memorability market – someone paid US$387,000 for the digital trading card of Le Bron James dunking! Aaron McDonald of Centrality explains this new phenonom along with a panel of other experts looking at digital innovations in e-sport and Ai.
  • A panel of experts review the huge opportunity for marketers with women’s sport – we have three major women’s world cups in Auckland over the next two years.
  • Steve Whately, Director Commercial and Consulting, Nielsen Sports is coming from Australia to show how marketers can measure ROI on sports sponsorship.
  • And the Uber Eats Marketing team and Special Australia showcase how Uber Eats hijacked the Australian Open Tennis with innovative product placement using stars including Rafa and Serena.

The conference is targeted at marketers but equally beneficial to sports associations who can gain insight on how they might be able to creatively pitch their sport to potential sponsors.

“We are rapt that we can bring this innovative conference that will help our New Zealand marketers be brilliant in what they do. We are grateful that Spark Sport agreed with our vision and with their support we have been able to make this conference possible. The speaker line up is exceptional and I think we might have another sell out at Eden Park”. says John.

For more information contact John Miles, john@marketing.org.nz

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