How Brands Can Engage in the Billion Dollar Gamification + Esports Market

The global esports market is estimated at USD1.7B and expected to grow to almost USD$7B by 2030. Locally, this market is undergoing a similar rapid rise and presents brands with new opportunities to reach that elusive Gen Z + Alpha market whose identity has been shaped by the digital age, climate anxiety, tough economic realities, Tik Tok and COVID-19 lockdowns.

Games offer players an escape from this ‘reality’ and are a growing force in the demographic shifts impacting on brand loyalty and reach.

To give us an insight into this evolving world, we’re pleased to host Neil Reynolds & Sam Evans of Christchurch game developer and studio ‘Digital Confectioners’ (Creators of ‘Dread Hunger’, ‘Depth', and 'Fortnight Creative’) to outline their journey and the challenges of creating and releasing games into this fast moving market environment.

Attendees will also have the opportunity to workshop a new brand name and marketing ideas for their latest game.

We will be hosted at the refreshed Skylark Bar and Lounge at the Christchurch Casino and hear from marketing manager, Ben Sapsford on what’s new and in the pipeline for the city’s leading entertainment destination.