Social Marketing with lens of ASA: Webinar with ASA and NZSMN

Social Marketing addresses some of the biggest challenges facing society, in an increasingly complex advertising world, so it’s not surprise these campaigns push the boundaries. But what happens when they cross the line?

This hour-long webinar with Hilary Souter - Chief Executive of New Zealand’s Advertising Standards Authority (ASA) covers the ASA through a social marketing lens and looks at the specific codes and principals Social Marketing sits under.

Hilary unpacks through real examples a range of challenges campaigns have faced and the types of complaints they often receive.  She also gives practical advice on how to shape advertising and how to handle a complaint should one come in.

The ASA covers everything from a single social media post through to the biggest TV commercials so this session is a great chance to make sure your next campaign stays safe.

Source: New Zealand Social Media Marketing Network