CMO is delighted to present the first episode of our new multi-part video series on 2022 readiness: Delivering marketing impact in the next normal.
The focus of this series is to explore how Australian marketers are coping with the Covid-19 hangover.
We know the last two years of pivoting and adapting our way through the global pandemic has had an immense impact on the way marketing leaders and their teams approached programs of work, creative, collaboration, brand and more. While many changes and innovations were born out of the necessity of the crisis environment, it’s also clear marketing in 2022 isn’t free of the lasting shadow of Covid yet.
New hurdles stemming from ‘long Covid’, such as ongoing supply chain issues, transformed customer sentiment and fears of a great resignation have cropped up, presenting significant challenges for brands and businesses this year.
This special CMO video series explores marketing leadership attitudes towards 2022, asking leading Australian marketers how they’re tried to ready themselves, their teams, their marketing strategies and their brands for what’s to come this year.
Our first episode is on operational readiness and supply chain. Featured in this discussion are:
Head of marketing, Baiada (Steggles, Lilydale, Greens and Goodness)
Yash leads marketing at one of Australia’s leading companies in the primary industries: Baiada, who own the iconic Steggles and Lilydale Free Range brands. He is also leading a brand new business venture for the group in the emerging plant-based category under the new ‘Greens & Goodness’ brand.
Ranked #12 in the CMO50 for 2021, Yash is passionate about using creativity to drive growth and ensures it remains at the heart of their marketing success. He has won several marketing effectiveness and creative awards for the brands he leads and has helped drive year-on-year growth for the business.
CMO, The Arnott’s Group
Jenni is a commercially driven marketing leader with over 25 years’ experience in marketing, innovation and sales in New York, London and Australia in a range of global, regional and local roles for consumer goods powerhouses McDonald’s, PepsiCo and Arnott’s. She is passionate about making a difference with great marketing, delivering business growth, developing incredible talent and working in exciting, fast-paced dynamic businesses.
As CMO for The Arnott’s Group, Jenni is privileged to lead marketing, insights and innovation for some of Australia’s most loved and recognised brands. She is known for her strong strategic vision, consumer grounded perspective, breakthrough innovation, consumer engagement, improving creativity and effectiveness, people development, cross-functional leadership and delivering business results that balance the short and long term with a pragmatic, general management approach.
Jenni is a board member of the Australian Association of National Advertisers (AANA) and judge of the Australian Advertising Effectiveness Awards (Effies). She is a graduate of the Australian Institute of Company Directors (GAICD), a Fellow of The Marketing Academy (USA) and holds a Bachelor of Business Management (Marketing) from the Queensland University of Technology, Brisbane.
CMO, Australia Post
Amber joined Australia Post as CMO in 2019 where she is focused on brand development, new revenue opportunities and customer and community engagement.
Since joining, Amber and her team have built the most successful Small Business campaign in the company’s history, launched Australia Post Home and Car Insurance, created three new community partner programs, won Cubery’s most effective Christmas campaign three years running and were awarded AMI 2021 Marketing team of the year.
Amber started her career at Saatchi & Saatchi London working on FMCG such as Schweppes and Carlsberg-Tetley before joining Lowe Howard-Spink as the board director managing Tesco. During this period, Tesco won both Advertiser of the Year and an IPA Effectiveness award. Over the next five years, Amber worked for Interbrand in London and the USA focusing on retail brand development.
Returning to Australia, she joined Coles in multiple management roles over nearly eight years. As general manager of Housebrand, she relaunched own label leading to the greatest penetration gains over the decade. Other general manager roles in brand management and media included responsibility for digital partnerships such as Taste, the rise of the Coles magazine to be the most read publication in Australia, launching the Coles and flybuys apps and developing some of Australia's most well-known advertising platforms, media Integrations and sponsorships.
Amber is passionate about providing healthy food for all Australians and is on the board of Foodbank Vic.
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Written by Nadia Cameron
This article first appeared on CMO Australia