The Team Admatic dives into Pinterest’s annual Pinterest Predicts Report 2025, highlighting the top emerging trends across fashion, home decor, beauty, food, and more. With an 80% accuracy rate, Pinterest’s trend insights are invaluable for brands and marketers looking to stay ahead. Read on to discover how to leverage these trends for your campaigns!
The Pinterest Predicts Report is Pinterest's annual trend forecasting report that highlights emerging trends and themes expected to gain popularity in the coming year. Unlike traditional trend reports, Pinterest Predicts is forward-looking, based on global search and activity data from Pinterest users who use the platform to plan for future events, purchases, and projects. Trends span across a wide range of industries, including:
- Fashion
- Home Decor
- Beauty
- Food and Beverage
- Wellness
- Travel
- Events and Entertaining
Pinterest Predicts 2025 is already here which highlights emerging trends across various categories, offering valuable insights for brands and marketers. Pinterest reports an impressive 80% accuracy rate in predicting trends based on user behavior over the last four years.This makes it a reliable tool for understanding consumer preferences and upcoming cultural movements.
Here are our Top 5 Picks from Pinterest Predicts 2025
Pinterest is one of the main channels to focus on for your campaigns when it comes to these trends. However our actionable insights from the top picks are all about how these trends can be utilised outside of Pinterest as well.
1. Embrace Bold Aesthetics - "Cherry Coded"
Actionable Insights
- Update product lines or add new SKUs in cherry tones
- Run dynamic product ads on social (Pinterest , Meta) and shopping ads on google featuring cherry red products, segmented by audience interests (e.g., fashion, home decor).
2. Incorporate Surrealist-Inspired Designs
Actionable Insights
- If you have products that go with the theme, launch search ads with terms like “whimsical dinner table ideas” and “modern surrealist decor” to capture search demand.
- Run carousel or collection ads on social showcasing surrealist-inspired collections, using creative imagery like curvy candlesticks and gravity-defying centerpieces.
- Partner with content creators or event planners who can showcase your surrealist products to their audiences.
3. Tap Into Nostalgia with "Castlecore" and "Rococo Revival"
Actionable Insights
- If you have product lines that can go with the trend you can invest in YouTube /TikTok ads targeting DIY and interior design enthusiasts or content demonstrating how to style homes with your medieval-inspired products.
- Use A/B testing to optimize creative assets showcasing gilded mirrors, ornate furniture, and ruffled fabrics, measuring CTR and conversions for different designs.
4. Highlight Sustainability Through "Terra Futura"
Actionable Insights
- Use programmatic display ads targeting audiences interested in sustainability, highlighting eco-certifications and green living benefits or be contextually relevant in articles which talks about sustainability
5. Capitalize on the "Rebel Floats" Trend.
Actionable Insights
- Run TikTok ads showcasing creative soda float recipes using your kits, targeting Gen Z and Millennials with “Create Your Float Moment” CTAs.
- Partner with food bloggers and influencers to promote affiliate links through performance-driven influencer campaigns that drive sales directly.
Explore the full report here - Pinterest Predicts 2025 Report
Source: Team Admatic, 2 January 2025