It might have you wondering what they are – and if you should be using them for your brand. Never fear, our quick blog will bring you up to speed with this fancy feature.
Just like the name suggests, this feature lets you subscribe to paid content from your favourite Instagram creators. First rolled-out on Facebook, it lets you get extra special attention from the personalities you love.
Designed for content creators, it provides the opportunity to generate a regular income stream. To achieve the best results, you need to have:
We’ve seen the rise of Patreon among some Kiwi influencers over the past year. It’ll be interesting to see if subscriptions can achieve better penetration.
Creators can use a variety of content options to entice subscribers – including exclusive:
Here’s an example from one of our favourites – the uber talented @thecaker.
Similar to the verification icon, a subscriber gets a special badge icon. It’s shaped like a crown, so you feel extra special.
The icon is displayed next to your username, so creators can easily spot who’s deserving the VIP treatment.
Getting the pricing right is key in order to generate a sustainable income source – and each creator can choose what they charge.
Payment is made within the Instagram app, keeping things simple and user-friendly.
Meta has declared that they won’t deduct fees on this income until 2023. And, Mark Zuckerberg has even promised, that “when we do introduce a revenue share, it will be less than the 30% that Apple and others take.”
Let’s hold him to that!
The social media landscape is ever-changing and that’s why we specialise in what’s coming next – so you don’t have to! Keen to learn more? Get in touch via www.matteragency.co.nz