Unveiling Dark Patterns: Deceptive Design Practices on the Internet

Have you ever found yourself struggling to locate privacy settings on Facebook? Have you mindlessly clicked "Agree" on countless cookie consent pop-ups? Are you constantly puzzled by ambiguous opt-in or opt-out questions?

These cunning tactics are known as "dark patterns," deceptive techniques employed in interface design to trick or mislead Internet users. In this enlightening session, Alex Beattie sheds light on the prevalence of dark patterns across the New Zealand Internet. He exposes how these manipulative practices tend to cluster around online financial transactions, actively undermining user privacy. Furthermore, he delves into how dark patterns serve as tools to drive business revenue, enable customer surveillance, and streamline operational costs.

Join Alex as he offers a glimpse into his upcoming research, which aims to evaluate the effectiveness of dark patterns. Discover the hidden world of these insidious design practices and gain insights into their impact on user experiences and privacy.

source: Privacy NZ via YouTube