Public complaints can be daunting — but understanding how to navigate them can make all the difference. In this new MA video series, Nigel Keats, director of Ad Advocate and a former agency executive with 18 years on the Advertising Standards Authority (ASA) boards, shares insider knowledge to help advertisers stay compliant and handle complaints effectively.
Across four short videos, Nigel covers what to do when you receive a public complaint, how to appeal a decision, what steps to take if a competitor crosses the line, and a full overview of the ASA process.
Watch Part 1: Dealing with Public Complaints
Source: Nigel Keats, 7 October 2025