After you’ve done your keyword research, there are two main areas of website optimisation for search engines. There’s optimising the content of your site and optimising the technical build of your site.
The logical next step after keyword research is to move onto optimising the content of your site – in particular, page content.
Good SEO helps users understand what a page is about and whether it’s the right page for them. Good on-site SEO generally mimics good user experience design and vice versa.
Search engines are getting to the point where they understand what is helpful for a user and what isn’t. The ultimate goals for content SEO are about making it as easy as possible for search engines AND people to:
As a result, your page will rank highly in search engines.
This guide walks through the fundamental steps of optimisation a page with the keywords you’ve chosen.
There’s also a cheat sheet at the back that you can print off and keep handy.