Keyword Research 101 for Marketers

If you've ever been involved in SEO, you've likely heard some search geek (much like ourselves) talk about keyword research. And maybe you've even been interested in learning a bit more about it.

If that's the case, we wanted to provide you with an introductory guide to keyword research to help explain:

• What it actually is
• Why you need it
• How to do it

This can come in handy if you've ever run into these scenarios:

• Better understanding the research part of a Google Ads or SEO campaign that your agencies will do for you
• Quickly getting an insight into potential customer demand for a product/service
• Knowing how competitive the space might be
• What your competitors are doing

If you're curious and want to learn more, we've done a longer webinar aimed directly at Marketing Managers that you can watch below. No subscription or sign-ups necessary!

Anyway, hope that helps! We're Insight Online, a search marketing agency based here in Auckland and we'll be providing you with a bunch of SEO resources this year.

If you haven’t already check out our other SEO resources and if there’s ever anything you might like to see, don’t hesitate to contact us! We’re always happy to have a chat.