Radio is one of the oldest and longest standing mediums and the key to its success has been its...
This presents somewhat of a conundrum. Do you let locations produce their own marketing material –...
First defined by Israeli psychologists Daniel Kahneman and Amos Tversky in the 1970s, the ‘framing...
Having a brand that is on point for your target market helps build a strong base of loyal customers...
Whether you’re an individual, a commercial icon, or an upcoming startup with vast entrepreneurial...
A brand is the promise that a company will deliver to or that is experienced by its customer. It’s...
The Toaster that won was the same brand as the toaster that made my toast when I was a kid. That...
However, in this blog post, New Zealand Story, shares some research and suggests that country of...
Language is important not just to convey commonly understood facts and ideas, but it also frames up...
It's more important than ever for companies to be aware of where their brands are going and what's...
When you unlock the thing that stands for something more; you can run through brick walls.
When I joined realestate.co.nz we set out on a path to define our company DNA – the “why” behind...
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