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Telling your brand story through radio

Radio is one of the oldest and longest standing mediums and the key to its success has been its...

Marketing Brand Across Multiple Locations

This presents somewhat of a conundrum. Do you let locations produce their own marketing material –...

Framing in Marketing: Back to Basics

First defined by Israeli psychologists Daniel Kahneman and Amos Tversky in the 1970s, the ‘framing...

Building Blocks for a Successful Brand

Having a brand that is on point for your target market helps build a strong base of loyal customers...

Questions to ask yourself with Building a Brand

Whether you’re an individual, a commercial icon, or an upcoming startup with vast entrepreneurial...

Branding vs Marketing

A brand is the promise that a company will deliver to or that is experienced by its customer. It’s...

Why is Brand Important?

The Toaster that won was the same brand as the toaster that made my toast when I was a kid. That...

It's not what we do. It's who we are.

However, in this blog post, New Zealand Story, shares some research and suggests that country of...

The grammar of brands

Language is important not just to convey commonly understood facts and ideas, but it also frames up...

Planning for Disaster: How to keep your brand safe online

It's more important than ever for companies to be aware of where their brands are going and what's...

Run through brick walls - allbirds

When you unlock the thing that stands for something more; you can run through brick walls.

How to evolve from a logo to a brand

When I joined realestate.co.nz we set out on a path to define our company DNA – the “why” behind...

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