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The secrets behind successful brands

Often, we only see the end results – a well-known brand with a product we love. But, what goes on...

How brands can appeal to lost generations

It would stand to reason that not all brands appeal to all generations. After all, the best brands...

The best marketers are farmers, not hunters: Marketing in a globalised world and how it's changing

Marketing has shifted from a one-way flow of information to a two-way dialogue - an engaging...

Esports: Brands, questions and examples.

Kia Ora Koutou, it was a pleasure to have been able to present the big, bold and exciting world of...

Are brand and innovation intrinsically linked?

Far from an indulgence, brand is an integral part of the innovation process. Principals’ Jo Hanson...

The rise and fall of brands

For more than a decade, we have been researching what makes great brands through the lens of...

The role of brand teams in the modern marketing mix

With many companies shrinking their brand teams and bolstering their CX, design and marketing...

Brand authenticity and how it differs between generations

Authenticity of a brand is crucial as it drives customer loyalty. Achieving this is a challenge...

The importance of brand building in the age of digital remarketing and audience based special offers

In the digital era, marketers have access to a treasure trove of data that can be used to guide...

Why start-ups are the masters of brand experience

With tiny media budgets at their disposal, many startups have instead chosen to focus on brand...

What I learned about branding in Nepal

Steve Main shares the tale of his family trek in Nepal which led to an unexpected branding lesson.

Brands take big leaps to revamp their loyalty programme offering.

Customers demand choice & brands are giving it to them. In the last 18 months, we’ve witnessed...

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