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Data Matters! Say Marketers and Advertisers Worldwide

With overwhelming enthusiasm, a panel of the world’s advertisers and marketers affirmed the...

3 reasons why you don't get value out of your data & how to fix it

The truth is because it’s unbelievably difficult to create value at scale. It’s easy to create a...

Actionable Data - Harnessing the power of data for more personal marketing communications.

Recent studies suggest that many marketers are still stuck with the basics - email, name, location...

Data Is A Daiquiri

In the late nineteenth century American mining engineer Jennings Cox found himself in Cuba in a bit...

Be less technical to become more data-driven?

This was the topic of conversation at the recent MA course “Analytics for Marketers”. We were...

Is Your Analytics Data Accurate?

Google Analytics: the magical tool that helps us understand our website and its users. It provides...

AI to combat customer churn

In an uncertain economic climate, caring for and retaining the loyalty of your existing customers...

Hearing each voice in the crowd - how you can make the most of unstructured data

As marketers you’ve all been building your data powered marketing approach, but one type of data...

Driving success in the Direct-to-Consumer sector

Nicki Shirley, Head of Marketing at Qrious, summarises the MA's Brainy Breakfast on D2C...

A review of Smarter Data Conference 2021: My first experience attending

It was my first time attending Smarter Data and I really didn’t know what to expect. I have always...

Do you hold Customer Data? (of course you do!)

Then you should be aware of a recent report from the Privacy Commissioner to the Minister of...

What Marketers Need to Know as Google Ends Third-Party Cookies

Is the internet facing a future without third-party cookies? Recent proposals and initiatives...

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