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How much is a data breach worth?

In 2018 around 500,000 travellers, as usual, visited one of their preferred airline companies’...

Google Ads Credit Roll out in New Zealand

Back in March Google announced on their official blog that they would be giving $800+ million to...

SEO: What you need to know about Google's May 2020 Core Update

Google took a two-month break during COVID-19 from making any algorithm updates, but on the 5th of...

Preparing for a cookie-less world

What’s the issue? Ad-tech on the web has traditionally been underpinned by third-party cookies....

Does my organisation need a data strategy?

The answer is almost certainly yes.

Google Rolls Out January 2020 Broad Core Algorithm Update

Google has announced a new broad core algorithm update, a mere two hours before it took effect. So...

Big Data analysis reveals exclusive SEO insights into NZ online clothing industry

Pure SEO partnered with Whites Agency in Europe to research the New Zealand retail clothing...

Key Takeaways from the MA's Networking Event on Data Governance

We never thought we would have 70 people in the room to talk about regulatory measures but given...

What to expect when doing a data migration: Tips from the Datamine Partners

Undergoing a data migration is no easy feat, particularly if you’re a large organisation with...

6 types of predictive modelling and their uses for marketing

Analytical and predictive modelling can have an incredible impact on marketing - check out these 6...

Analytics can solve your revenue challenges. Here's how.

Analytics isn't about spreadsheets and number crunching. It's about using data to solve your most...

What is your data worth? Probably less than it could be.

1. The value of your data depends on the skills of your people

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