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The 10 most-viewed Adobe Summit sessions

On March 31, we made Adobe Summit an all-digital experience for the very first time, bringing...

Kiwi restaurants: A step-by-step guide to influencer marketing in lockdown

Influencers have taken a hit during the pandemic which means many are looking for new partnerships...

How do I improve my website conversion rate?

4 Ways to Increase your Website Conversion Rate   #1 THE CUSTOMER When someone lands on your...

Google Rolls Out January 2020 Broad Core Algorithm Update

Google has announced a new broad core algorithm update, a mere two hours before it took effect. So...

What's a good website conversion rate?

Website Conversion Rate = your website visitors performing a defined action. So how is your...

Do marketers face unrealistic expectations?

"Seeking a marketing rockstar to head up our global marketing efforts! A Masters degree in a...

Digital transformation: The great industry pivot

The process of digital transformation is leading to many companies not only evolving their business...

Big Data analysis reveals exclusive SEO insights into NZ online clothing industry

Pure SEO partnered with Whites Agency in Europe to research the New Zealand retail clothing...

Let your happy customers sell for you: The power of advocacy and how you can amplify it in your marketing

The information age has ushered in an unprecedented level of connectivity that has allowed brands...

How much should I spend on my digital advertising?

You want to run a digital advertising campaign but you don't know how much you need to spend. If...

Make Your Digital Dollars Go Further

According to Nielsen’s 2018 CMO Report, 74% of CMOs today are not very confident in their ability...

What have we done? The unintended consequences of the internet

The debate at the Marketing Association Digital Conversations Networking event last week was...

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