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Direct Marketing Data Best Practice Guidelines

The Marketing Association’s Data Special Interest Group (SIG) have designed Guidelines for Direct...

Fast Five: Social Media Insights

Introducing FAST FIVES The regulations we must follow in our daily marketing activities are often...

Fast Five: Launching of a New Brand

Introducing FAST FIVES The regulations we must follow in our daily marketing activities are often...

Fast Five: Copyright Licensing

Introducing FAST FIVES The regulations we must follow in our daily marketing activities are often...

Fast Five: Food Safety Compliance

Introducing FAST FIVES The regulations we must follow in our daily marketing activities are often...

Fast Five: Gender Stereotyping in Ads

Introducing FAST FIVES The regulations we must follow in our daily marketing activities are often...

Code of Practice for Distribution of Unaddressed Mail

The unaddressed mail distribution industry, represented by the Marketing Association, has developed...

Influencer Marketing Guidelines

Are you using Social Media Influencers? Make sure you are aware of best practice in NZ.

Marketing Responsibility: It's OK to copy. Right?

Responsibility: It's OK to copy. Right?

Understand the 3 Types of Consent Required to Send Marketing Emails

In New Zealand, commercial electronic messages are subject to the Unsolicited Electronic Messages...

10 legal tips for running special offers and competitions

One of the most common complaints to the Advertising Standards Authority concern misleading...

A Complaint from the ASA – Don’t Panic!

In any robust process, a set of standards is accompanied by a complaints procedure. Along with...

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