<img height="1" width="1" src="https://www.facebook.com/tr?id=1762792827285594&amp;ev=PageView &amp;noscript=1">
Technology header

Resource Hub.

Technology

Refine resources

Topic
Content type

Six of the biggest SEO mistakes I have encountered in New Zealand

When I started Pure SEO in 2009 (shortly after I came here from the UK), I was looking at various...

Game Changer 2022: The Future of Fandom

There are a lot of buzzwords in tech right now; creator, community, Web3, NFTs, metaverse. The...

Esports and Online Gaming: The New Playing Fields

Online Gaming is nothing new, we’ve been gaming since the mid 1970’s. While both the industry and...

Improving strategic outcomes with advanced analytics

AI and machine-learning tools can enhance strategic planning. In this episode of the Inside the...

Are virtual goods an untapped commerce opportunity for brands?

Are virtual goods an untapped commerce opportunity for brands? Matthew Keegan, Campaign Asia, 2...

New Tech: Signal loss prevention and cookie extension

GDPR, CCPA, the Australian and New Zealand privacy acts and other national privacy laws introduced...

Should all brands rush to enter the metaverse?

As more and more brands are keen to get their foot in the door, we explore if it makes sense for...

Marketing in the metaverse: An opportunity for innovation and experimentation

Although widespread adoption of the metaverse may take some time, leading brands are already...

NFTs, the Metaverse, Web 3.0. - What’s in it for marketers?

You’ve no doubt heard these terms over the past year either from a colleague at work, a media...

Identity in marketing isn't a game of chance

Don't roll the dice on your identity strategy. Whilst the cookie may have received a stay of...

Marketing Automation: The Key to Building a Successful Ecommerce Store

Perhaps your ecommerce solution isn’t performing like you thought it would. You've got a good...

Digital Humans; the rise of non-human interactions.

Interesting to hear non-human interactions are going to be 85% by 2025. What is today's percentage?

Cyber Security - How to protect yourself

In this digital age, the harsh reality is if you're doing business online, you're a target for...

The Battle of the Century: AI vs. the Human Mind

There are a lot of opinions around how the rise of the machines will impact humanity. From Elon...

Augmented and Virtual Reality: hot tech for your marketing toolbox

AR's big brother, Virtual Reality (VR) is also back in vogue, thanks to an increase in the...

How to Squeeze Maximum Profitability out of E-commerce

If you’re a marketer or business owner who has thought about adding an online store to your...

Shopify vs WooCommerce: Which ecommerce platform is best?

At Engaging Partners, we’ve been working with a number of clients to incorporate ecommerce into...

A quick fix for writer's block

Alice Moore from Mint Design shares a new AI-powered creativity tool in the video below:  

This article wasn't written by a machine

Words can capture the ideas that reflect our times – but who will be the authors? The printing...

Zoom: Should you be using it for your business?

As with most publicly available (and free) tools, you need to do your homework before you think...

Embracing agile: what it means for marketing

Agile, it’s got a controversial reputation. Some people adore it, there are plenty of sceptics and...

Decoding Augmented Reality for Marketers - Part Three

Before we wrap this series up I need to do what I set out to - provide marketers some guidance on...

Q&A: Agile and marketing

JJ McConnachie is a passionate Agile advocate who has worked in advertising and marketing for over...

Decoding Augmented Reality for Marketers - Part Two

In the first post in this series, I attempted to summarise where augmented reality is at right now...

Agile marketing: How to make it work for you

I admit, a couple of years ago when it was first suggested that the entire business could operate...

Decoding Augmented Reality for Marketers - Part One

Augmented Reality (AR) is increasingly on the radar of many marketers. There's people like me...

Ethical AI & Diversity in Tech

Last week I attended an event titled: Investment and Algorithms: Tackling Diversity and Bias...

Better together: Automation and AI

Having worked in and around the AI and Machine Learning sphere for some time with Datamine, I’ve...

Have a suggestion?

Contact us if you have any suggestions on resources you would like to see more of, or if you have something you think would benefit our members.

Get in Touch

Stay up to date

Sign up to receive updates on events, training and more from the MA.

cta-join-now

Ready to get a piece of the action?

Join the MA
Community Now

Discover Membership Options