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Share of Model: A New Metric for Marketing Strategies

In digital marketing, a new metric has emerged that has the potential to change the way brands...

Forget AI – think LLM

As we embark on the year 2024, we are taking a significant leap forward from Artificial...

Experimenting with AI – Lessons, Advice and Cautions from Fellow Marketers

We asked Marketing Association members from across New Zealand how AI has made a difference for...

Utilising Generative AI and Customer Data for Enhanced Personalisation

Customer Data Infrastructure's role in AI and Personalisation

AI Tools For Ad-Land

If everyone is using the same AI tools, will we all end up sounding and looking the same? That’s a...

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