This Code from the Advertising Standards Authority applies to all advertisements that target children or young people, whether contained in children's or young people's media or otherwise.

Care should be taken to ensure that the product and style of advertisement is appropriate for the intended audience. The way in which children and young people perceive and react to advertising is influenced by their age, experience and the context in which the message is delivered.

Download the Children and Young People's Advertising Code to ensure your advertising meets ASA standards.