From May 25, 2018, businesses holding data on residents living in the EU must ensure that they comply with the General Data Protection Rules (GDPR); irrespective of their physical location. Check out our 10 Key Steps to Compliance designed specifically for NZ Marketers.

Even businesses without a physical presence in the EU may have to comply with the new rules if they:

  • sell goods or services to a person who lives in the EU; or
  • monitor the behaviour of a person who lives in the EU.

The critical factor is the location of the individual (data subject) not the location of the data processor or data controller. We don't really know how the new regulations will be monitored in countries outside the EU.

Designed specifically for MA Members, download our 10 Key Steps to help you comply with GDPR guide.