Why is B-to-B marketing so samey, and how can it be made more effective? Those are the central questions looked at in the New Zealand B-to-B Marketing Report 2020 from TRA and Badger Communications.
The report, a collaboration between TRA and Badger Communications, investigates business attitudes to B-to-B marketing in New Zealand. To achieve this, they talked to local decision-makers across different industries, alongside extensive research into global best practice and into the changes that have arisen with the COVID-19 pandemic.
Download the report from TRA