We've been thinking about how kiwi brands can navigate COVID-19 - and how they'll be remembered by their actions and authentic delivery of purpose.

Long before the COVID-19 crisis, we knew that people want brands that are useful and that they frame brands in terms of what they do, not what they say. So, as New Zealand leaves the first week of Level 4 lockdown, where does that leave us? Read more at TRA's Mainframe Knowledge Hub.