It goes without saying that 2020 was a disruptive year, with businesses needing to learn to adapt to survive as COVID-19 changed consumption habits, technology and platforms evolved and we saw a huge shift in traditional brand marketing and content approaches.
At our recent panel event, I had the chance to speak to some leaders in the content marketing space, Dr. Sommer Kapitan (marketing academic, behavioural scientist and Senior Lecturer at AUT), Jess Quinn (one of New Zealand’s most engaged-with content creators), and Brooke Howard-Smith (WeAreTENZING and Otterfish CEO).
Read on for the top 3 key insights from our discussion in the PDF article linked below.
WeAreTENZING Is A Talent Agency With A Difference.
We manage over 100 of NZ’s most recognisable faces from sports stars to social media geniuses to powerful advocates.
Each person we manage has their own social following and is able to work with brands to develop unique content that resonates with their audiences.