Thursdays | 4 May - 25 May, 2023
12:00pm - 1:30pm
MA Online
As consumers, marketing managers and business people we use Google every single day to find products and services to fulfill our needs… so do our clients and customers.
The first half of this hands-on, practical workshop will leave you buzzing with actionable SEO strategies and a greater understanding of how and why Google ranks certain websites highly.
Delivered in a clear, easy to comprehend manner, this workshop is ideal for any marketer that wants to drive organic traffic to their website or is just curious to understand what your agency is doing for you.
This course is hands-on. You will work in groups to analyse, discuss and present ideas around search, content and link acquisition. You will need a laptop and ideally a Google AdWords log-in (one per table).
The second half of this course will teach you how to convert your hard-earned website visitors into leads and sales through OPTIMISING your Conversions. Filled with tips and techniques, you will leave with the skills to make an immediate difference to the revenue and leads generated by your website.
You understand your website traffic- but how do you convert that traffic to sales?
Is your website content relevant to your prospective customers?
Just how easy is it for customers to navigate your website?
A live session will be held each Tuesday and Thursday from 12:00pm - 1:30pm over two weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.
You can do SEO as a one week workshop, CRO as a one week workshop or both as a two week workshop.
Richard is the founder and CEO of Pure SEO. Established in 2009 in Auckland, Pure SEO has grown to become the largest and most awarded search agency in New Zealand.
read bioRichard is the founder and CEO of Pure SEO. Established in 2009 in Auckland, Pure SEO has grown to become the largest and most awarded search agency in New Zealand.
Specialising in SEO, AdWords, Programmatic and Analytics Pure SEO has a team of 53. They have offices in Auckland, Wellington, Melbourne and Manila.
Pure SEO currently works with Bridgestone, Subaru of New Zealand, Karcher and Bartercard amongst many others.
Richard currently sits on the board of the Well Foundation and has just stepped down from 2 years on the board of Entrepreneurs Organisation.
An active mentor, investor and marketer Richard writes monthly columns about marketing and entrepreneurship for New Zealand Business Magazine, M2 and M2 Woman. He is also a member of the Marketing Association Digital Marketing Special Interest Group and a guest lecturer for the University of Auckland Digital Marketing MBA.
Cornelius is a highly skilled Digital Marketing Strategist with over 10 years of experience building online companies and optimising their websites. He specialises in Conversion Rate Optimisation and digital marketing strategies.
Cornelius is a highly skilled Digital Marketing Strategist with over 10 years of experience building online companies and optimising their websites. He specialises in Conversion Rate Optimisation and digital marketing strategies.
Cornelius is the Managing Director at Catchi Website Conversion Specialists, an Auckland based Consultancy firm specialised in Conversion Rate Optimisation, working with clients to create more effective highly converting websites. Catchi's client base include amongst others State Insurance, Air New Zealand and Quantum Events. Cornelius has had involvement in a number of online projects and start-ups such as Orangepeel Systems specialising in visualization systems, Start Up Central and The Village Square which is a Word of Mouth Marketing Agency.
Cornelius is also a Member of the Chartered Institute of Marketing (MCIM) and a Google Analytics Qualified Individual.
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