Thursdays | 4 May - 25 May, 2023
12:00pm - 1:30pm
MA Online
As consumers, marketing managers and business people we use Google every single day to find products and services to fulfill our needs… so do our clients and customers.
The first half of this hands-on, practical workshop will leave you buzzing with actionable SEO strategies and a greater understanding of how and why Google ranks certain websites highly.
Delivered in a clear, easy to comprehend manner, this workshop is ideal for any marketer that wants to drive organic traffic to their website or is just curious to understand what your agency is doing for you.
This course is hands-on. You will work in groups to analyse, discuss and present ideas around search, content and link acquisition. You will need a laptop and ideally a Google AdWords log-in (one per table).
The second half of this course will teach you how to convert your hard-earned website visitors into leads and sales through OPTIMISING your Conversions. Filled with tips and techniques, you will leave with the skills to make an immediate difference to the revenue and leads generated by your website.
You understand your website traffic- but how do you convert that traffic to sales?
Is your website content relevant to your prospective customers?
Just how easy is it for customers to navigate your website?
A live session will be held each Thursday from 12:00pm - 1:30pm over four weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.
You can do SEO as a two week workshop, CRO as a two week workshop or both as a four week workshop.
Richard Conway is the CEO, Director and Founder of multiple digital agencies, including Pure SEO, Digital Popcorn, This Side Up and The Conversion Surgeons. Richard has been facilitating the Marketing Association SEO Need to Know course for the past 8 years, he is also on the MA’s Digital special interest group and assists with speakers for the Digital Day Out.
Richard moved to New Zealand in 2009 with his wife Emily, they have 2 children; Ethan (12) and Amber (8). Richard was recently named as a finalist in the EY Entrepreneur of The Year Awards, he is also the Communications Chair on the board of Entrepreneurs Organisation and is an investor and mentor to several high growth tech businesses.
Richard has been involved in digital marketing since 2002. His primary company, Pure SEO, which is a Google Premier Partner has received a host of awards, including IAB Gold, Best use of SEO &/or SEM (2021), The Deloitte Asia Pacific Fast 500 (7 years) and Westpac Auckland Business Awards. Richard also teaches SEO for the University of Auckland Business School MBA and his company wrote the first NZQA certified SEO course for another New Zealand university (level 7).
Fun Facts:
Rand Fishkin (If you know SEO you know of Rand) wrote a chapter of Richard’s book for him.
Richard spent a week with Sir Richard Branson on his private Caribbean Island (Necker Island).
Richard is a long-suffering Everton fan!
Cornelius is the CEO and Co-founder of Catchi and a leading Conversion Rate Optimization and Personalisation expert. He specialises in increasing online sales and leads by optimising websites and landing pages by implementing effective conversion strategies and optimising the user experience.
With over 20 years of Digital Marketing experience, Cornelius co-founded Catchi, a partner of choice for clients that want to achieve maximum results from their digital assets. Catchi is Australasia’s leading specialist in Digital Conversion Optimisation. Catchi's team consists of global experts with vast experience in Digital Marketing and Strategy, customer journey mapping, behavioural economics, digital insights, personalisation, growing online sales, effective copywriting, website Systems and (in particular) the fast-growing discipline of Conversion Rate Optimisation.
Due to the success the business has achieved for its clients, Catchi was acquired by the Havas Group in May 2018, one of the largest communication companies in the world with its HQ in Paris.
Cornelius is also a passionate Angel Investor and Business Advisor.
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