LIVE at Lunchtime - Online Learning

SEO + CRO - Need to Know

Tuesdays & Thursdays | 29 November - 8 December, 2022
12:00pm - 1:30pm
MA Online

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As consumers, marketing managers and business people we use Google every single day to find products and services to fulfill our needs… so do our clients and customers.

The first half of this hands-on, practical workshop will leave you buzzing with actionable SEO strategies and a greater understanding of how and why Google ranks certain websites highly.

Delivered in a clear, easy to comprehend manner, this workshop is ideal for any marketer that wants to drive organic traffic to their website or is just curious to understand what your agency is doing for you.

Things that will be covered:

  • The basics, what is SEO and how does it work?
  • The anatomy of a page. Best practice examples of what, how and why elements of your webpage are so important.
  • Keyword research. A practical guide to finding your top keywords and using them to implement a search and content strategy.
  • Mobile search – what does it mean to be in a mobile-first world.
  • Off page SEO. How to get valuable links to give you a competitive advantage.
  • Latest developments in search, what has changed in the past 12 months.
  • Real data and statistics from New Zealand and Australia and examples of what is working in the UK and USA.
  • The future of search; voice, AI and more.

This course is hands-on. You will work in groups to analyse, discuss and present ideas around search, content and link acquisition. You will need a laptop and ideally a Google AdWords log-in (one per table).


The second half of this course will teach you how to convert your hard-earned website visitors into leads and sales through OPTIMISING your Conversions. Filled with tips and techniques, you will leave with the skills to make an immediate difference to the revenue and leads generated by your website.

You understand your website traffic- but how do you convert that traffic to sales?

Is your website content relevant to your prospective customers?

Just how easy is it for customers to navigate your website?

Course structure

A live session will be held each Tuesday and Thursday from 12:00pm - 1:30pm over two weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.

You can do SEO as a one week workshop, CRO as a one week workshop or both as a two week workshop.

Digital Cert

SEO +CRO are core courses to become a Professional Certified Digital Marketer


  • $595.00 + GST Members
  • $895.00 + GST Non Members

PRICING (SEO - Search Engine Optimisation)

  • $345.00 + GST Members
  • $495.00 + GST Non Members

PRICING (CRO - Conversation Rate Optimisation)

  • $345.00 + GST Members
  • $495.00 + GST Non Members
  • Special rates available for students, registered charities and multiple bookings. Contact us.
Register for SEO + CRO

Learning Outcomes - SEO

You'll Learn About

  • The latest SEO srategies and techniques that are easy to understand and implement
  • Where search is now and where it is going

So You Can

  • Interpret Google market figures & definitions
  • Perform an SEO audit and gain insights
  • Select a high-quality SEO company

To Achieve

  • Increased visitors to your site via search engines
  • Increase ROI
  • Confidence in the complex world of SEO

Who Should Attend?

  • Anyone who wants real-life take-home value from an SEO course run by industry leaders.
  • Someone that wants to understand what their agency is doing for them and to check that everything is properly covered.

SEO Facilitator
Richard Conway

Managing Director, Pure SEO

Richard is the founder and CEO of Pure SEO. Established in 2009 in Auckland, Pure SEO has grown to become the largest and most awarded search agency in New Zealand.

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Learning Outcomes - CRO

You'll Learn About

  • The basics of WCO (Website Conversion Optimisation) and turning visitors into customers
  • Google Analytics, other research tools, and what the stats mean


So You Can

  • Convert your hard-earned website visitors into leads and sales
  • Analyse and interpret website statistics and visitor behaviour

To Achieve

  • Increased conversions
  • An immediate improvement in the revenue and leads generated by your website
  • Confidence in the complex world of SEO

Who Should Attend?

  • Anyone who wants to learn how to convert web traffic to real-time customers
  • CMS professionals – facing challenges maintaining website architecture and content



CRO Facilitator
Cornelius Boertjens

Managing Director, Catchi

Cornelius is a highly skilled Digital Marketing Strategist with over 10 years of experience building online companies and optimising their websites. He specialises in Conversion Rate Optimisation and digital marketing strategies.

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