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Smarter Data Meets CX

Thursday 16 June 2022
9:00am - 5:00pm
Eden Park
42 Reimers Ave, Mount Eden, Auckland

The in-person event is now SOLD OUT.

However, you can take advantage of our

live-streaming option. 

The in-person event is now SOLD OUT.

However, you can take advantage of our live-streaming option. 

You can watch the event live or on-demand for up to 1 month post-event.
What can your data do for your customers?
  • Do you have the right data to deliver the experience you want?
  • Does your data allow you to build a 360-degree view of your customers?
  • What value do your customers receive in exchange for entrusting you with their data?

In 2022, the Smarter Data conference shifts the lens to the customer. We all know that CX without data is no longer an option so how can you connect the data dots to deliver better customer experiences?

With the huge shifts in digital transformation over the last few years, there’s more data available and more people online. Now the challenge is to use it to personalise the customer journey and build deeper relationships with your customers.

Join us on 16 June 2022 for case studies, CMO insights and expert advice.

THANK YOU TO OUR PREMIER SPONSORS:

Adobe_Corporate_Horizontal_Lockup_Red_RGB    Datacom

 

The in-person event is now Sold Out. However, you can take advantage of our live-streaming option. You can watch the event live or on-demand for up to 1 month post-event.

LIVE-STREAM PRICING

  • $395.00 + GST Members
  • $695.00 + GST Non-Members

Following the Government’s announcement My Vaccine Passes will no longer be required for attendees, speakers, sponsors, staff and suppliers to attend this event. 

During the ‘orange’ light setting face masks are still recommended for all attending at this event and other health and safety measures will be followed as well.

 

Speakers

Nadia Phillips

Your Host & MC: Nadia Phillips

Head of Marketing and Operations, Umbrellar

Camilla Björkqvist - square

International Keynote: Camilla Björkqvist

EMEA Director Commercial Data Strategy & Execution, Johnson & Johnson

Claire Barber, square

Dr Claire Barber

Founding CEO, MATTR

Melanie Disse - square

Melanie Disse

Voice of Customer Lead, Mercury NZ

Rufus Chuter

Rufus Chuter

Managing Partner, Together

Kris Hadley - square

Kris Hadley

Managing Partner, Together

Becky Barnett

Becky Barnett

Customer Engagement Manager - OneRoof, NZME

Sarah Britton, square

Sarah Britton

Global Manager of Digital Analytics, Tourism New Zealand

Brad Bateman

Brad Bateman

Digital Marketing & Customer Experience Lead, Silver Fern Farms

Greg Whitham - square

Greg Whitham

CX Consulting Director, Datacom

Jason Satherley - square

Jason Satherley

NZ Country Manager, Adobe

Adnan Khan

Adnan Khan

Co-Founder, Stitch

Robert Limb, square

Robert Limb

Chief Executive Officer, TRACK Australia and New Zealand

Lena Jenkins, Davanti

Panellist: Lena Jenkins

GM Data Transformation, Davanti

Wadim Schreiner - square

Panellist: Wadim Schreiner

Head of Customer First and Customer Insights, Countdown

Sebastian Watson, Spark

Panellist: Sebastian Watson

Chapter Lead - Customer Insight, Spark

Carl Sarney

Panel Moderator: Carl Sarney

Head of Strategy, TRA

Nadia Phillips

Your Host & MC: Nadia Phillips

Head of Marketing and Operations, Umbrellar

Camilla Björkqvist - square

International Keynote: Camilla Björkqvist

EMEA Director Commercial Data Strategy & Execution, Johnson & Johnson

Claire Barber, square

Dr Claire Barber

Founding CEO, MATTR

Melanie Disse - square

Melanie Disse

Voice of Customer Lead, Mercury NZ

Rufus Chuter

Rufus Chuter

Managing Partner, Together

Kris Hadley - square

Kris Hadley

Managing Partner, Together

Becky Barnett

Becky Barnett

Customer Engagement Manager - OneRoof, NZME

Sarah Britton, square

Sarah Britton

Global Manager of Digital Analytics, Tourism New Zealand

Brad Bateman

Brad Bateman

Digital Marketing & Customer Experience Lead, Silver Fern Farms

Greg Whitham - square

Greg Whitham

CX Consulting Director, Datacom

Jason Satherley - square

Jason Satherley

NZ Country Manager, Adobe

Adnan Khan

Adnan Khan

Co-Founder, Stitch

Robert Limb, square

Robert Limb

Chief Executive Officer, TRACK Australia and New Zealand

Lena Jenkins, Davanti

Panellist: Lena Jenkins

GM Data Transformation, Davanti

Wadim Schreiner - square

Panellist: Wadim Schreiner

Head of Customer First and Customer Insights, Countdown

Sebastian Watson, Spark

Panellist: Sebastian Watson

Chapter Lead - Customer Insight, Spark

Carl Sarney

Panel Moderator: Carl Sarney

Head of Strategy, TRA

Presentation Topics

Opening International Keynote: Lessons on Data Transformation from Johnson & Johnson, Danone and ING

Live-streaming from the Netherlands

Presented by Camilla Björkqvist, EMEA Director Commercial Data Strategy & Execution,
Johnson & Johnson

Creating a roadmap to mature your Voice of Customer programme

Presented by Melanie Disse, Voice of Customer Lead, Mercury NZ

Turning location data into an insights-driven source of competitive advantage for Wendy's

Presented by Rufus Chuter & Kris Hadley, Managing Partners, Together

How OneRoof improved UX and customer engagement by increasing data-driven touchpoints

Presented by Becky Barnett, Customer Engagement Manager - OneRoof, NZME

Fireside chat: Why would a meat producer need to worry about CX?

With: Brad Bateman, Digital Marketing & Customer Experience Lead, Silver Fern Farms, Greg Whitham, CX Consulting Director, Datacom & Jason Satherley, NZ Country Manager, Adobe

Panel debate: Don’t bring a hunch to a data fight

Lena Jenkins, GM Data Transformation, Davanti
Sebastian Watson, Chapter Lead - Customer Insight, Spark
Sue Kipling, GM Strategy, FCB
Wadim Schreiner, Head of Customer First and Customer Insights, Countdown

Carl Sarney, Head of Strategy, TRA (Panel Moderator)

Using the power of data to think big but act small

Co-presented by Adnan Khan, Co-Founder, Stitch & Sarah Bitton, Tourism New Zealand

CMO Insights: Translating the promise of data into value for customers

Presented by Robert Limb, Chief Executive Officer, TRACK Australia and New Zealand

Closing keynote: The future of digital identity

Presented by Dr. Claire Barber, Founding CEO,  MATTR


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Exhibitors

Promotional Merchandise Partner

Don't miss out on the live-streaming option!