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Special Interest Groups

Special Interest Groups

How we lead, grow and communicate the value of best practice marketing.

The Special Interest Groups represent the Association’s members within different fields of marketing. The groups support the Marketing Association’s goals through activities such as networking event, being a voice for marketers, providing relevant content, etc.

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Digital Special Interest Group

The Digital Special Interest Group's mission is to lead and grow the understanding, use and value that marketers, agencies and suppliers gain from best practice digital marketing.

The Digital Special Interest Group's key objectives are:
  • Develop the digital advisory service by connecting with like-minded networks
  • Position the Marketing Association as the authority and first point of reference for best practice digital guidelines and learning and development in New Zealand
  • Provide practical content on relevant digital topics via the Content Hub

Find out who is in this Special Interest Group, by clicking on the button below.

 
SEE GROUP CONTACTS
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Marketing Data Specialist Interest Group

Marketing Data Special Interest Group provides relevant and pragmatic guidelines for marketers and business decision-makers on the collection, manipulation, storage and use of marketing data.

The Marketing Data Special Interest Group's key objectives are:
  • Develop the data advisory service by connecting with like-minded communities
  • Position the Marketing Association as the authority and first point of reference for best practice data guidelines and learning and development in New Zealand
  • Provide practical content on relevant data topics via the Content Hub

Find out who is in this Special Interest Group, by clicking on the button below.

SEE GROUP CONTACTS
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CX Special Interest Group

The CX Special Interest Group's mission is to lead and grow the understanding, use and value that marketers, agencies and suppliers gain from best practice Customer Experience.

The CX Special Interest Group’s key objectives are:

  • To represent the CX and UX community among MA members
  • Build MA’s profile among CX and UX community
  • Ensure MA is abreast of new developments in CX and UX space
  • Assist with the development of MA’s annual Customer Experience conference
  • Create and run up to two annual networking events for our members
  • Review relevant MA training courses to ensure they reflect the current & future needs of the CX community
  • Help identify relevant content on topical CX issues to share through MA’s digital channels

Find out who is in this Special Interest Group, by clicking on the button below.

SEE GROUP CONTACTS
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B2B Special Interest Group

The B2B Marketing Special Interest Group's mission is to lead and grow the understanding, use and value that marketers, agencies and suppliers gain from best practice in B2B marketing.

The B2B Marketing Special Interest Group’s key objectives are:

  • Help build MA’s profile among B2B marketers and help spread the word that MA is now offering professional development for this audience
  • Assist with the development of MA’s new B2B Marketing conference
  • Assist with the development of new B2B training courses
  • Create and run up to two annual networking events for our members
  • Help identify new partners & sponsors in B2B space
  • Help identify relevant content on topical B2B marketing issues to share through MA’s digital channels

Find out more about this Special Interest Group and who is in it, by clicking on the button below.

SEE GROUP CONTACTS
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For Purpose Special Interest Group

The For Purpose Special Interest Group's mission is to lead and grow the understanding, use and value that marketers, agencies and suppliers gain from best practice in Not-for-Profit marketing.

The For Purpose Special Interest Group’s key objectives are:

  • Ensure that the interests of Not-for-Profit and Charity members are represented
  • Create and run up to two annual networking events for our Not-for-Profit and Charity members
  • Help identify relevant Not-for-Profit case studies to share at MA events
  • Help us identify new topics and content that are relevant for this membership group

Find out who is in this Special Interest Group, by clicking on the button below.

SEE GROUP CONTACTS

Interested in Joining a Special Interest Group?

Contact us via email below and let us know which group you are interested in joining, or, if you have any suggestions on what you would like to see more of - then please give us your feedback.

ENQUIRE HERE