The New Zealand Story Group’s purpose is to inspire, curate and amplify storytelling to expand New Zealand’s reputation and value internationally.
Our goal is to maintain and expand what New Zealand is known for to improve knowledge, consideration, favourability, and preference for New Zealand products and services.
We create quality resources to provide exporters, the Government and its agencies with the tools, skills and knowledge to communicate more consistent and compelling stories about New Zealand to shift perceptions, open doors and grow opportunities.
New Zealand Story is also responsible for the protection of our national symbol, the FernMark.
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