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SportsMarketing Conference 2021

Wednesday 22 September 2021
9:00am–5:00pm
Eden Park
North Lounge Level 5, Walters Road, Mount Eden, Auckland

book your early bird ticket now

COMING SOON:

The power of sport to push brands, business and community forward  

Sport is all about passion, ambition, and possibility. Sport unites and brings joy to people from all corners of the world. By engaging with it meaningfully, marketers can harness some of this passion for the benefit of the brands and the communities they serve. For brands and businesses, the power of sport is not only clear but growing, particularly in targeting the next generation of consumers. By 2022, it’s predicted that 10% of all global advertising spend will be on sport – and Kantar data states that 74% of consumers feel more loyalty to a brand that’s involved with sport. 

The Marketing Association’s new Sports Marketing Conference will highlight: 

  • The exciting new opportunities for brands in a rapidly changing sports landscape
  • How the consumption of sport is changing – giving marketers new options to engage via different platforms and content formats  
  • The opportunities and challenges for brands when operating in the intersection of sport, passion and culture
  • How you can better cultivate your brand through the medium of sport
  • What marketers need to know about working with sport stars, individually and as part of teams

Premier Sponsor

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EARLY BIRD PRICING

  • $395.00 + GST Members
  • $695.00 + GST Non Members
GET EARLY BIRD TICKETS NOW

Speakers

Stuart Duguid

Stuart Duguid

Senior Vice President, IMG / Business Manager for Naomi Osaka and Nick Kyrgios

Uber Eats Aus

Uber Eats Australia and Special Australia

Speakers to be announced!

Alex Whitcher

Alex Whitcher

Former Senior Marketing Director, Nike North America

Sue

Sue McGregor

Head of Sponsorship & Corporate Marketing, ANZ

Duane Mutu

Panellist - Duane Mutu

Founder & Director, Let's Play Live

Sassetta Andrew

Sassetta Andrew

Senior Brand Manager, Moet Hennessy

Karl Budge

Karl Budge

Head of New Zealand Event and Commercial Director, SailGP

Scotty Stevenson

Scotty Stevenson

Your Host & MC

Megan Compain

Panellist - Megan Compain

Director, EightyOneX

Jeff Latch

Jeff Latch

Head of Spark Sport, Spark Sport

Angela Watson

Panellist - Angela Watson

Managing Director, Colenso BBDO

Steve Whately

Steve Whately

Director, Commercial & Consulting, Nielsen Sports

Richard Clarke

Panellist - Richard Clarke

Head of Major and Business Events, Auckland Unlimited

Rachel Ellerm

Panellist - Rachel Ellerm

National Marketing Director, Lion

Brooke Howard-Smith

Brooke Howard-Smith

CEO, WeAreTENZING

Aaron McDonald

Panellist - Aaron McDonald

CEO + Co-founder, Centrality.AI

Matt West

Panellist - Matt West

Managing Director & Partner, EightyOne

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Panellist - Athletes as brands

Global Athlete to be announced

Stuart Duguid

Stuart Duguid

Senior Vice President, IMG / Business Manager for Naomi Osaka and Nick Kyrgios

Uber Eats Aus

Uber Eats Australia and Special Australia

Speakers to be announced!

Alex Whitcher

Alex Whitcher

Former Senior Marketing Director, Nike North America

Sue

Sue McGregor

Head of Sponsorship & Corporate Marketing, ANZ

Duane Mutu

Panellist - Duane Mutu

Founder & Director, Let's Play Live

Sassetta Andrew

Sassetta Andrew

Senior Brand Manager, Moet Hennessy

Karl Budge

Karl Budge

Head of New Zealand Event and Commercial Director, SailGP

Scotty Stevenson

Scotty Stevenson

Your Host & MC

Megan Compain

Panellist - Megan Compain

Director, EightyOneX

Jeff Latch

Jeff Latch

Head of Spark Sport, Spark Sport

Angela Watson

Panellist - Angela Watson

Managing Director, Colenso BBDO

Steve Whately

Steve Whately

Director, Commercial & Consulting, Nielsen Sports

Richard Clarke

Panellist - Richard Clarke

Head of Major and Business Events, Auckland Unlimited

Rachel Ellerm

Panellist - Rachel Ellerm

National Marketing Director, Lion

Brooke Howard-Smith

Brooke Howard-Smith

CEO, WeAreTENZING

Aaron McDonald

Panellist - Aaron McDonald

CEO + Co-founder, Centrality.AI

Matt West

Panellist - Matt West

Managing Director & Partner, EightyOne

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Panellist - Athletes as brands

Global Athlete to be announced

Presentation Topics

Opening Keynote: Where sport, culture and commerce collide

Presented by Alex Whitcher

This Girl Can: Why the biggest opportunity for brands lies in women's sport

Panel discussion with Megan Compain, Richard Clarke, Rachel Ellerm, Sue Macgregor and Angela Watson

PANEL: Digital innovation in sport - from eSports to virtual fan experiences

Moderated by Brooke Howard-Smith with Aaron McDonald, Matt West and Duane Mutu

Using sport creatively to build brand equity: How the ASB Classic morphed from a tennis tournaments to Auckland's biggest social event

Presented by Karl Budge and Sassetta Andrew

Athletes as Brands: What marketers need to know

Presented by Stuart Duguid & Brooke Howard-Smith + Global Athlete to be announced!

How Uber Eats hijacked the Australian Open broadcast with a modern take on product placement

Presented by Uber Eats Australia and  Special Australia - Speakers to be announced!

The mass disruption of sports broadcasting and what it means for advertisers

Presented by Jeff Latch

How much is it worth? Measuring real ROI on sports sponsorship

Presented by Steve Whately

Premier Sponsor

Thank you to our supporters

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