“This is a time of head-snapping change and everywhere you look there is disruption and upheaval. But very few things have changed as much as marketing has – e.g. digital, search, social, content marketing, mobile, Ai, marketing automation, data visualisation, the cloud, in bound, analytics etc, etc etc. That’s a lot of change. But underneath all this change, one thing has, unfortunately, stayed the same. And it might be the number one obstacle to great marketing in most companies. This obstacle is preventing you from doing great things. It’s befuddling your best strategies, watering down your strongest brews and spoiling your most brilliant executions. I think you know what I’m talking about – your Stakeholders! They’re ruining your marketing. Everybody understands this but it just keeps happening.” Doug Kessler, Velocity Partners, UK.
Doug Kessler nailed it in his summary of one of the key challenges for marketers – managing stakeholders. So, we thought we better provide a workshop that takes you through the both the theory of stakeholder management and the practicalities of identifying which stakeholders are important and then developing a road map in managing them.
Leading marketing strategist Carl Sarney will provide an interactive day looking at both internal and external stakeholders as well reviewing cultural considerations. Plus, you will hear from some of New Zealand’s leading marketers on ‘traps for young players’ in stakeholder management and how they approach this critical part of implementing marketing strategy.
All marketers who want to manage their stakeholders in a more efficient manner
Carl is Head of Strategy at TRA, an insight agency that uses specialist knowledge on culture and human behaviour to help people get better outcomes from the organisations that serve them.read more
Carl is Head of Strategy at TRA, an insight agency that uses specialist knowledge on culture and human behaviour to help people get better outcomes from the organisations that serve them. Carl has worked in the insight industry for 20 years, spanning both Government and commercial sectors. When it comes to CX strategy, Carl likes to roll his sleeves up and get amongst the context in which the customer's experience will actually take place.
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