Strategic Marketer-2

Professionally Certified

Strategic Marketer

Strategy, planning, and in-depth understanding.


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Take your strategic thinking to a new level with a Professional Certification in Strategic Marketing.

Strategic thinking underpins every effective marketing campaign. Without it, marketing is just guesswork.

Build your understanding of strategy and long-term planning with workshops from the Professional Certified Strategic Marketer programme.

The programme is flexible so you can fit it into your busy schedule, you can complete our workshops either in-person, or online.

How does it work?

  • Complete six workshops - 4 core workshops and 2 elective workshop, (to be completed within two years)
  • Then, complete a work-based project which is assessed by the University of Canterbury 

Once you pass your work-based project, you are then given a certification as a Professionally Certified Strategic Marketer, and you are awarded a postgraduate level 8 micro-credential from the University of Canterbury.

Scroll down to view our upcoming core and elective workshops for this certification.

Or click the button to the right to enrol yourself in the Professional Certification programme so we know you are working towards becoming certified >>

The core workshops are:

Breakthrough Marketing Plans

Based on the best seller from Professor Tim Calkins of Kellogg School of Management, Colleen Ryan provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business.

Critical Thinking for Marketers

In this workshop, Carl Davidson will draw from behavioural science and cognitive psychology to demonstrate some of the flaws in our everyday ways of thinking and provide some tools to sharpen your critical thinking and problem-solving mindset.

Stakeholder Management

In this course, you’ll learn how to identify stakeholders inside and outside your organisation, manage seemingly different stakeholder priorities to find that sweet spot of commonality, the importance of key messaging and how to frame a narrative that everyone thought was their idea.

Building Blocks of Brand Strategy

This course will show you how to develop and implement a brand strategy and plan. You’ll learn how to position your brand, manage your brand’s performance over time, and gain a competitive edge.

Electives (choose 2 days, or 1 full day and 2, half days)

Advanced Social Media Marketing

Dive deeper into the social platforms that everyone is familiar with to find the hidden tools to get the most out of your social media presence and learn how to integrate it into your wider marketing strategy.

AI Meets Marketing

Take a significant step forward in understanding and applying AI in the field of marketing. This workshop will empower attendees with the knowledge and practical skills they need to harness the power of AI in their own marketing endeavours.

Behavioural Science for Customer Journeys 1/2 day

Make your customer the hero. Join us on this 1/2 day workshop to look at the drivers of human behaviour, and how a greater understanding of these touchpoints, including digital experiences, can be applied to customer experience.

Content Marketing

Learn how to create and distribute quality content to bring in customers and measure the effectiveness of content strategies to deliver the best return on your investment.

Customer Experience

In this one day workshop, we will cover the importance of customer-centricity for branding purposes and what is required to develop a comprehensive customer-centric marketing strategy.

Digital Storytelling

As a marketer, you know digital storytelling is key to helping your audience understand the value of what you provide. But how do you do it right?

Digital Strategy

Digital is an increasingly important channel for any business. As a result, the need to understand digital resources, assets, tools, and channels is key.

Google Ads Masterclass

Google Ads is constantly changing and evolving how marketers engage with ad campaigns. Join Rod Russell for a hands-on Google Ads course which will take you through the best practices on setting up, creating, and leveraging Google Ads to work with you.

Google Analytics 4

This one-day course is highly practical focusing on how to get the best out of  this new analytics platform, how to cut through the flood of information, and focus on the critical few metrics that can make a big difference to you in your role as a marketer.

Leadership in Marketing

Designed for marketing leaders, this workshop will increase your leadership effectiveness by providing insights, frameworks, tools and behaviours to grow your leadership skills.

Mapping the Customer Journey 1/2 day

You will need the insight, tools, and information to better understand your customer's journey. The Marketing Association is proud to help you on that journey by introducing our half-day workshop into Customer Journey Mapping.

Marketing and Brand Insights 1/2 day

Are you staying ahead of your competition? Using marketing insights to your advantage can help you stay up-to-date with the latest trends and best practices, so you can continuously improve your marketing efforts, get ahead of your competitors, and stay there.

Marketing Automation

Make your marketing content work smarter, not harder. Starting with understanding your customer, through to reporting and evaluation, this workshop aims to answer the question “Why Marketing Automation?”

Marketing Compliance 1/2 day

Join Keith Norris, marketing law expert, for a 75 minute view of the laws and regulations all marketers need to know.

Mastering the Art of Briefing Agencies

In this one-day workshop, you will learn to identify what an ideal creative brief looks like and explore the implications of Field & Bidet's analysis of effectiveness, to understand why it is so important to master the creative brief.

SEO & CRO - Need to Know

Delivered in a clear, easy to comprehend manner, this workshop is ideal for any marketer that wants to drive organic traffic to their website or is just curious to understand what your agency is doing for you

The Secret Sauce of Great Copywriting

Great copywriting is one of the most critical elements of successful marketing. Telling your story through words is one part of the equation, creating content that people care about enough to engage with is another! Join us to discover how you can craft copy that adds credibility and charisma to your brand.

A Step Up For Your Career

A new collaboration between the NZ Marketing Academy and the University of Canterbury, the Strategic Marketer certification is unique in New Zealand.

Because it was created by marketing experts, it strikes a balance between strategic theory and practical, real-world skill-building. It’s a wide-ranging course designed to help you take the next step in your career.

Professional Development That Fits Your Schedule

Structured to fit around full-time work, the Strategic Marketer course involves a blend of in-person and online learning. Choose six MA workshops and complete an independent project assessed by the University of Canterbury.

You'll walk away being a Professional Certified Strategic Marketer and have a micro-credential issued by the University of Canterbury - and valuable new insights into strategic planning.

Step up your strategic thinking.

NZ Marketing Academy FAQ

A Professional Certification is issued by the New Zealand Marketing Association, the professional body for marketers in New Zealand, and demonstrates you have a knowledge base that will enable you to be more effective in your chosen role. By entering this pathway you’ll not only gain the expertise you need to advance your career, but you’ll also prove to employers you’re equipped to take on modern marketing challenges.

Complete the core courses and specified elective/s and then complete your work-based project. This project is assessed by the University of Canterbury for which you will receive a mark of a pass or fail. On successful completion, you will be issued a certification from NZ Marketing Association and receive a University of Canterbury micro-credential.

No, it doesn’t matter – the content is the same whether you do the course live online or face-to-face.

The time between your first course and the last course can be no longer than 2 years.

Once issued with a professional certification you need to complete within the following two years the equivalent of two days of professional development. This may be made up of:

- MA Workshops – this can be either online or face-to-face.
- MA Conferences
- Brainy breakfasts – 4 = 1 day of professional development
- Sunrise Sessions - 6 = 1 day of professional development
- Any University marketing related qualification

• Professional Certified Marketer, Core Skills: Open entry
• Professional Certified Digital Marketer and Professional Certified Strategic Marketer:
- 3 years of work experience
- Masters level marketing qualification

The University of Canterbury has developed a rubric for these assessments. In education terminology, rubric means "a scoring guide used to evaluate the quality of students' constructed responses". Put simply, it is a set of criteria for grading assignments.

The project put forward must be a live current scenario – not something that is retrospective

The cost is $495+ GST to be paid directly to the University of Canterbury.

The following dispensations will be given:

- If you have completed courses at MA within the last 2 years then they will be recognised as credit towards the relevant courses. e.g. I did copywriting in 2021 then I get credit for this either as a core course in the core skills or as an elective in the other two certifications.

Yes – we will give a 20% discount for courses if all are paid for up front. You will have two years to complete the six courses.

Get Professionally Certified,
when it suits you.

Our Professional Certifications and workshops have been specially designed for the busy, working professional that's short on time. Customise when and how you finish the certifications with our flexible pathways.

Contact us today to find out which certification is right for you.

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