As we emerge from COVID-19 and rebuild New Zealand’s connections with the world, it is important that everyone considers how our country brand can be strengthened through collectively communicating the values of New Zealand.
Join us to hear from David Downs, CEO of New Zealand Story, to find out how New Zealand’s country brand reputation programme is helping reconnect New Zealand to the world with consistent and compelling messaging and storytelling.
New Zealand Story creates quality resources to provide exporters with the tools, skills and knowledge to communicate consistent and compelling stories about New Zealand to shift perceptions, open doors and grow opportunities.
From this webinar you will discover:
Live-Streamed and available on-demand
CEO, NEW ZEALAND STORY
David has held a portfolio of interests across international trade, technology, economic development, and charitable causes. He has held a number of General Management roles in New Zealand Trade & Enterprise, most recently working with the technology sector to help fast growing tech companies grow internationally and New Zealand companies adopt digital commerce channels to market. He has also held leadership roles at NZTE in products and services, customer and corporate services. Prior to this David had an extensive career in leadership roles with Microsoft in New Zealand and Asia Pacific.
David is a passionate New Zealander and storyteller by nature. He has successfully started businesses, been a comedian, TV and Radio actor, a talented author and semi-finalist for New Zealander of the Year.
David is now CEO of The New Zealand Story, an ambitious organisation marketing New Zealand to the world.
Their purpose is to inspire, curate and amplify storytelling to expand New Zealand’s reputation and value internationally. Their goal is to maintain and expand what New Zealand is known for to improve knowledge, consideration, favourability, and preference for New Zealand products and services.
To read more about New Zealand Story, please visit their website.LEARN MORE