Think Again

The Budget Pitch: How to Speak the CFO’s Language

Join us at the first Think Again event of 2026 for a candid conversation on what CFOs, CEOs and Boards really want from marketing leaders and how you can talk the language of the C-Suite with financially grounded arguments. Find out how they interpret risk vs opportunity, the data and metrics they see as credible (and which they consider fluff) and how they decide if your marketing initiative is worth the investment.

Don’t miss this opportunity to network with other senior marketers over drinks and a gorgeous sit-down lunch at Auckland’s exclusive Northern Club, followed by a lively panel discussion.

Here are just some of the questions we’ll be putting to the panel:

What gives you confidence that marketing spend is aligned to strategy?
How can marketers justify experimental initiatives without hard historical data?
Where do marketers consistently overestimate impact?
How should marketers present long-term brand investments to a financially focused Board?
What the Board and CEO asks them about marketing
Why CFOs reject budget requests - the most common patterns.

The Think Again series is proudly sponsored by Federation.

Pricing

Members: $129 + GST

Non-members: $169 + GST

Product Details

Date:
3/03/26

Time:
12:00pm - 2:00pm

Event Location:
Auckland

Venue Name:
The Northern Club

Venue Address:
19 Princes Street, Auckland

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Your Panel*
*More panellists to be annouced soon

Todd Hunter

Group Chief Executive Officer
Turners Automotive Group

Panellist

Todd Hunter

Group Chief Executive Officer
Turners Automotive Group

Panellist