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Tuesday 4 April 2023
12:00pm - 2:00pm
The Northern Club, The Winter Garden
19 Princes Street, Auckland CBD
The Think Again event is currently SOLD OUT. To be added to the wait list, please email: events@marketing.org.nz
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There’s no doubt stakeholder management plays a huge role for senior marketers and that it is getting increasingly complex. Marketing is one of those lucky departments whose work is judged by every stakeholder in the business. You are constantly advocating for marketing initiatives and budget, balancing the needs of the C-suite, your team, clients and agencies, but you’re also tackling the increased pressure on businesses of social expectations around sustainability, diversity and inclusion, which, if handled poorly, could seriously damage your brand reputation.
We have invited a panel of senior marketers to share their strategies for dealing with stakeholders, and examples of what can go (and have gone!) wrong.
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PRICING
Group General Manager - Marketing & Customer Experience
Foodstuffs New Zealand
Group General Manager - Marketing & Customer Experience
Foodstuffs New Zealand
Today FM Host
MediaWorks NZ
Founder & CEO
Valocity Global & Data Insight
Carmen Vicelich is an entrepreneurial powerhouse with over 20 years’ experience developing innovative solutions using technology and data to deliver value. In record time she has created multiple, global industry-leading businesses that do just that.
Valocity has revolutionised the valuation process, by digitally connecting lenders, valuers, brokers, and customers in One Smart Platform, to streamline the valuation and property decisioning process in over 1600 cities around the world.
The unique, cloud-based platform is used by many of the world’s largest lenders across New Zealand, Australia, India, and Asia. Valocity has been recognised globally including:
Fintech Scale Up of the Year Award 2022 at the India Fintech Awards (IFTA), the largest event of its kind in India
In parallel to Valocity, Carmen developed a second company, Data Insight, which helps Australasia’s largest businesses and government organisations leverage the power of data, AI and advanced analytics, enabling data driven decision making to improve customer experience, profitability and to measure and track carbon emissions and sustainability.
Her third business, ZEIL, connects teams with talent. Linking job seekers with roles more dynamically than ever before through a disruptive recruitment app, focused on engaging and empowering talent into their dream roles.
Outside of founding three data and technology businesses, Carmen mentors several students and founders and is a regular global and Celebrity speaker sharing her story of innovation. Carmen serves on several boards including UNICEF (United Nations International Children’s Emergency Fund) supporting child rights, Co-Chair of Fintech NZ, and on the New Zealand India Trade Alliance board. She is also a proud mother of four children.
Carmen has been globally recognised for her entrepreneurial success including:
Chief Marketing Officer
Lotto NZ
Annemarie Browne is Chief Marketing Officer at Lotto NZ, responsible for the Brand Communications, Product Innovation and Digital functions. Annemarie joined Lotto NZ in 2018, after an extensive sales and marketing career at TV3, TVNZ, Seek NZ and Orion Health. Annemarie also spent a number of years in the international market at ITV in London and Channel Seven in Australia.
She has had considerable experience in working with large New Zealand brands and managing their transition from traditional to digital models.
Annemarie is a graduate of the University of Auckland.
Head of Performance Marketing
Kiwibank
Exceptional award winning senior marketeer with over 20 years integrated experience, much of it digital, gained from working in Blue Chip companies such as Electronic Arts, The Walt Disney Company, consulting for FMCG - Unilever, youth orientated Nike, as well as digital media agency experience with WPP's MindShare World Wide, PHD International, Starcom Worldwide & NZ and recently the financial sector for Bank of New Zealand as digital media director.
Nick is currently at Kiwibank as Head of Performance Marketing, NZ where he has been responsible for creating the performance arm of Kiwibank’s marketing team over the last 4 years.
Nick is an active member of the New Zealand digital community including the Marketing Associations DATA SIG and has been instrumental in bringing change to the way brands do digital marketing in New Zealand over the last 8 years.
Group General Manager - Marketing & Customer Experience
Foodstuffs New Zealand
Dom joined Foodstuffs NZ in 2018 as the General Manager for Marketing and Customer Experience for Foodstuffs nationally. Dom is responsible for leading marketing excellence including brand and CSR strategies, banner marketing and customer experience programs, insights and intelligence and co-operative public relations.
Dom has a natural affinity for all things consumer and customer and their impact on sustainable business performances. He is a champion for architecting the voice of customer into business strategy and has extensive experience designing and executing turnaround business strategies.
Dom has a Bachelor of Science (Hons) in Agricultural and Food Marketing, and a Post Graduate Diploma from the Chartered Institute of Marketing.
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