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Tuesday 6 December 2022
12:00pm - 2:00pm
The Northern Club, The Winter Garden
19 Princes Street, Auckland CBD

 

SOLD OUT

The Think Again event is currently SOLD OUT. To be added to the wait list, please email: events@marketing.org.nz

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The greatest marketing fails of all time

For the last Think Again event for 2022, we question how some of the biggest marketing fails of all time ever saw the light of day – and what we as marketers can learn from them. 

Nobody sets out to make something bad, tone deaf or boring, so what happened? 

  • Did they go big, take a risk, and it just didn’t pan out?
  • Did stakeholders water down the original creative idea to the point where it lost its spark?
  • Did they misread the mood of the moment or miss cultural markers?
  • Or did they just plain not do their homework!

We have asked each of our panellist to share two examples of international campaigns they feel missed the mark and argue their case for why these should be voted the ‘biggest fails of all times’. 

Our panellists will also comment on what could have saved the campaigns and the key lessons for us all on creativity, bravery, and the love of marketing. 

Don’t miss a beautiful sit-down lunch & drinks with 100 of your senior marketing peers at The Northern Club, and the chance to let us know if you agree with our panellists’ choices or not!

Sponsored by
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PRICING

  • $89.00 + GST Members
  • $129.00 + GST Non-Members

Meet the Panel

Dallas Gurney - MediaWorks

Your Host & Panel Moderator: Dallas Gurney

Director of News & Talk

MediaWorks

Rachel Ellerm - Lion

Rachel Ellerm

National Marketing Director

Lion

Tania Bui

Tania Bui

Marketing Strategist / Business Transformation

Nick Baylis - Brandology

Nick Baylis

Brandologist

Brandology

Peter Vegas - FCB

Peter Vegas

Co-Chief Creative Officer

FCB

Dallas Gurney - MediaWorks

Your Host & Panel Moderator: Dallas Gurney

Director of News & Talk

MediaWorks

Rachel Ellerm - Lion

Rachel Ellerm

National Marketing Director

Lion

Tania Bui

Tania Bui

Marketing Strategist / Business Transformation

Nick Baylis - Brandology

Nick Baylis

Brandologist

Brandology

Peter Vegas - FCB

Peter Vegas

Co-Chief Creative Officer

FCB