The impact of generative AI and Machine Learning is sending shock waves through the marketing industry.
Brands and agencies are exploring the opportunities and risks AI represents for them right now and into the future, and trying to understand whether AI will fundamentally change not just our marketing teams but also the purpose and structure of our industry.
We have invited a panel of senior marketing, AI and business leaders to share their thoughts on how organisations must adapt their strategies, structures and skills to survive this disruption.
The Edge Radio Host
Broadcast powerhouse Sharyn Casey has been entertaining audiences across Aotearoa for almost two decades.
The multi talented broadcaster, content creator, writer and mother will bring her sharp intellect and even sharper wit to this AI conversation and act as panel moderator.
Angela is a passionate believer in the power of insight and ideas to challenge beliefs, provoke social change, and re-imagine business. Her current obsession is the relationship between humanity, creativity, and technology.
With extensive experience in brand transformation Angela has worked with a diverse range of clients in sectors including FMCG, tech, retail, primary production, the arts and government.
Beyond work her favourite topics are children’s literature, education, and the performing arts.
As Marketing Director Matt is responsible for Sparks Brand Experience, Experience optimisation, Marketing, and data analytics teams at Spark, and Qrious – Sparks Data Analytics consultancy.
Matt was previously based in Amsterdam as European Managing Director for agency AKQA – one of the world’s leading innovation and brand experience agencies, with responsibility for 700+ consultants and makers across five countries.
Over a 24-year career Matt has built an impeccable international reputation with some of the world’s greatest brands – Nike, Heineken, Mini, Rolls Royce, Siemens, EA Sports, Audi, Phillips, Tommy Hilfiger and KLM amongst others.
Head of Sales and Partnerships
Simon works with some of New Zealand's leading advertisers by helping them leverage AI to achieve their marketing goals.
With over 16 years of experience, he has seen the role AI plays in realising successful marketing strategies, and knows the opportunities it presents and actionable advice that businesses can take when adopting this transformational technology.
Brooke is an X Games Medalist and social entrepreneur with 30 years experience in the sports and media industries. At 21 Brooke founded cornerstone action sports brand Senate Industries and went on to create England Clothing and Poynter footwear.
Brooke is passionate about building world class purposeful projects including The Afta Award winning The Rise Up Christchurch Telethon, and 2 number 1 songs collaborating with The Flight of The Conchords, Lorde, Taika Waititi, Joel Little and Peter Jackson.
In his current roles as the CEO of Otterfish and co-founder of WeAreTENZING and Non Fungible Labs Brooke connects leading creators with world class tech in the Content and NFT spaces, helping creators find new ways to monetise their work.