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Tuesday 25 July 2023
12:00pm - 2:00pm
The Northern Club, The Winter Garden
19 Princes Street, Auckland CBD

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How AI Will Change Marketing As We Know It

The impact of generative AI and Machine Learning is sending shock waves through the marketing industry.

Brands and agencies are exploring the opportunities and risks AI represents for them right now and into the future, and trying to understand whether AI will fundamentally change not just our marketing teams but also the purpose and structure of our industry.

We have invited a panel of senior marketing, AI and business leaders to share their thoughts on how organisations must adapt their strategies, structures and skills to survive this disruption. 

  • Where does AI fit into marketing and wider business strategies?
  • Who ‘owns’ AI within organisations?
  • What skills and roles will be needed in marketing teams in the age of AI?
  • Which areas of marketing are already affected – and which will be in the future?
  • How can you use AI to push your business forward and grow?
  • What risks do AI pose for brand trust and consumer privacy?

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PRICING

  • $129.00 + GST Members
  • $169.00 + GST Non-Members
BOOK YOUR TICKET

Meet the Panel

Sharyn Casey

Your Host & Panel Moderator: Sharyn Casey

The Edge Radio Host

MediaWorks

Angela Watson

Angela Watson

Managing Director

Colenso BBDO

Matt Bain

Matt Bain

Marketing Director

Spark

Simon Laird

Simon Laird

Head of Sales and Partnerships

Google

Brooke Howard-Smith

Brooke Howard-Smith

CEO

Otterfish

Sharyn Casey

Your Host & Panel Moderator: Sharyn Casey

The Edge Radio Host

MediaWorks

Angela Watson

Angela Watson

Managing Director

Colenso BBDO

Matt Bain

Matt Bain

Marketing Director

Spark

Simon Laird

Simon Laird

Head of Sales and Partnerships

Google

Brooke Howard-Smith

Brooke Howard-Smith

CEO

Otterfish

Don't miss out!

 

BOOK NOW