Is managing your stakeholders the single most important success factor for marketers?
There’s no doubt stakeholder management plays a huge role for senior marketers and that it is getting increasingly complex. Marketing is one of those lucky departments whose work is judged by every stakeholder in the business. You are constantly advocating for marketing initiatives and budget, balancing the needs of the C-suite, your team, clients, and agencies, but you’re also tackling the increased pressure on businesses of social expectations around sustainability, diversity, and inclusion, which, if handled poorly, could seriously damage your brand reputation.
We have invited a panel of senior marketers to share their strategies for dealing with stakeholders and examples of what can go (and have gone!) wrong.
Your Host & Panel Moderator
Beloved broadcaster Hilary Muir has been entertaining audiences on her market-leading Canterbury breakfast show on The Breeze, for over 20 years. With almost four decades in the media industry, Hilary has a strong understanding of the demands placed on marketers.
Ali Adams is ChristchurchNZ’s chief executive. She leads the city’s economic development agency with the support of five general managers who lead teams in pillars that each support a vital part of the agency’s work.
“Leading ChristchurchNZ is the best role in the world. It is a privilege to have that kaitiakitanga, that responsibility on behalf of all who call Ōtautahi Christchurch home now, and on behalf of my children and the children who will live here in the future. I love that I have responsibility to help grow this amazing place.”
Ali has a background in economic development, having led New Zealand Trade and Enterprise’s work in Europe and before that, in the South Island. She has also worked in marketing, tourism and sports leadership, spending four years as the domestic manager for New Zealand Cricket. A Cantabrian by choice since 2003, she started her business career as a brand manager for Unilever after graduating from Cambridge University with a first-class honours degree in natural science.
Founder, Better Outside
Tim Loftus is an international leader in brand strategy and innovation, and the founder of Christchurch-based sustainability consultancy Better Outside.
Tim is described as an inspirational leader with a clear vision and the ability to motivate others and engage with diverse stakeholders across all levels.
His career has focused on designing and implementing global best-practice sustainability programs, working for some of the world's largest outdoor brands including NZ-based Icebreaker and Kathmandu.
Partnership Manager, Christchurch Airport
CEO, Plato Creative
Nick is a passionate and progressive leader with one eye on solving problems through creativity and the other on creating a highly productive, energy-filled working environment. He prides himself on creating strong team cultures and ongoing client relationships both based on a shared common vision.
Nick has over 20 years of international experience in the brand, marketing, advertising, and activation experience space across a wide range of brands and business entities. A Born and bred Cantabrian of 42 years, Nick’s blood runs red and black and he says his passion for Christchurch and the region is unmatched.