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UC Berkeley (1)

Advanced Professional Certification
in Marketing and Digital Innovation
The latest digital marketing workshops from Silicon Valley's leading
practitioners at UC Berkeley

Proudly brought to you by

NZMA & UC Berkeley

University of California, Berkeley (UCB) is pleased to partner with the New Zealand Marketing Association to provide an Advanced Professional Certification in Marketing and Digital Innovation.

A unique new offering on subject matter that is not currently offered in New Zealand, enjoy your choice of 6 new cutting-edge workshops. These workshops will offer marketers a unique opportunity to learn from expert practitioners in Silicon Valley, enabling attendees to acquire best practices and global insights from the world’s leading centre of innovation.

Advanced Professional Certification in Marketing and Digital Innovation

Become professionally certified by the New Zealand Marketing Academy, and take advantage of training in global marketing practices facilitated by leading university, University of California, Berkeley.

Choose 4 out of the 6 available workshops to complete the certification. Each workshop will be held live online from Silicon Valley.

Workshops are broken down into 4 online sessions. Each session will be 2 hours long, once a week. At the end of each workshop, a short assessment will take place. Once completed, you will receive a digital certification of completion directly from UCB. 

At the end of 4 workshops, you will receive the Advanced Professional Certification in Marketing and Digital Innovation from The New Zealand Marketing Academy!

PRICING

  • $959.00 + GST Members
  • $1595.00 + GST Non Members
Email us with any enquiries
Mind Map

Advanced Marketing and Digital Innovation Workshops

Hacking the Go-to-Market Strategy

The success of a product depends more often than not on a smart and well executed Go-To-Market Strategy (GTM).

This workshop introduces the GTM Strategy Roadmap method, the first structured approach to plan, test and successfully execute complex product launches. Students will explore novel tools and methods to complement their expertise and empower their organizations by being more creative, more precise, more convincing and more impactful.

Boost Your Performance With AI, Business Analytics, and Data Visualization

Transformation in business and society requires executives, leaders and managers to make faster and better decisions, to adopt a holistic leadership and become a voice in data and technology discussions to drive digital transformation.

In this workshop, students will experience firsthand the design of a lean and scalable data process, which will produce fast and accurate analytics to support daily decisions. 

Silicon Valley Insider Practices in Customer-Centric Marketing

Marketing leaders and professionals need to constantly stay on top of the latest trends, tools and methods used for consumer-centric Marketing.

This workshop explores current tools and methods used in the most innovative organizations to capture and utilize customer data to determine their true needs and create personalized and impactful experiences.

Leading with an Agile Mindset to Create an Edge for the Future

Leaders and managers are transformative forces in organizations. However, high performance and operational excellence are not sufficient to be an effective leader in agile environments.

This workshop introduces advanced concepts and tools used by top performers to create an Agile or Learning Mindset and develop an Adaptive Leadership style. Students explore how to change their way of thinking through adaptive actions and how to design innovative paths forward for their organizations. 

Demystifying AI: What Business Leaders Need to Know About AI

In a digital world, business leaders must understand AI to stay relevant and empower their organizations to stay ahead of the game. Even those who have no technical background in computer science, math, and statistics will have to lead and manage data scientists, ML developers and AI engineers.

This course will allow students to gain a practical understanding of AI, how it works, what makes it work well, how it’s been used in business, what its impact is, and what challenges it brings.

Innovation Strategies for New Technology

The goal of this course is to teach you how to systematically build an organization that can test innovation strategies, especially new technologies, in a way that continuously delivers innovative new products to market while stopping bad ideas quickly.

The innovation challenge is that “no one can pick winners.” Simply, the great majority of innovations fail to win customers. Yet customer adoption in the short term is what leads to market transformations in the long term.

Leading Facilitators

5

Frederick T. Wehrle

Associate Dean for Academic Affairs at UC Berkeley Extension

3

Gauthier Vasseur

Executive Director at the Fisher Center for Business Analytics | President of the Alliance for Inclusive Artificial Intelligence (AIA) at UC Berkeley Haas School of Business

1

Rinoti Amin

Senior Director, Online Growth at Malwarebytes | Lead Instructor - Digital Marketing & Marketing Management Programs at UC Berkeley Extension

4

Pat Reed

Agile Executive, Coach, Transformational Leader, Adjunct Professor at UC Berkeley

2

Michael Wu

Chief AI Strategist at PROS

6

Andre Marquis

Founder, Innovation Acceleration Group at UC Berkeley | Chief Executive Officer at Hypershift Systems

5

Frederick T. Wehrle

Associate Dean for Academic Affairs at UC Berkeley Extension

3

Gauthier Vasseur

Executive Director at the Fisher Center for Business Analytics | President of the Alliance for Inclusive Artificial Intelligence (AIA) at UC Berkeley Haas School of Business

1

Rinoti Amin

Senior Director, Online Growth at Malwarebytes | Lead Instructor - Digital Marketing & Marketing Management Programs at UC Berkeley Extension

4

Pat Reed

Agile Executive, Coach, Transformational Leader, Adjunct Professor at UC Berkeley

2

Michael Wu

Chief AI Strategist at PROS

6

Andre Marquis

Founder, Innovation Acceleration Group at UC Berkeley | Chief Executive Officer at Hypershift Systems

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