Advertising Standards Authority’s 2023 Annual Report

The Advertising Standards Authority (ASA) has released its 2023 Annual Report, marking half a century of advertising self-regulation.

Founded by industry in 1973, the ASA has worked for five decades to support responsible advertising, setting the standards by which industry must comply and running a free-to-consumer complaints process.

The 2023 Annual Report celebrates the colourful history of advertising in Aotearoa New Zealand, and reveals the top five most complained about ads in the ASA’s records. The report outlines the priorities for the ASA over the past year; delivering an efficient free-to-consumer complaints process, supporting industry compliance through high-quality training and resources, and adapting to serve the evolving media landscape.

Highlights from our report include:

• 1086 complaints about 313 advertisements, of which 108 were requested to be removed or amended, with a compliance rate of 99%.
• Our commitment to training across the industry
• A timeline of the ASA’s history and the top five most complained about ads in the last 50 years.

Download the Annual Report Here

Source: ASA, 27 May 2024