The latest Kiwi Search Habits Survey reveals a shift that many marketers weren’t expecting just yet: voice search, visual tools, and generative AI are no longer niche - they’re becoming everyday behaviours. Commissioned by the IAB New Zealand Emerging Technology Council and supported by insights from Richard Conway (Pure SEO), this new data offers a snapshot of how consumers in Aotearoa are finding, researching, and trusting information across search engines and chatbots alike.
Read the full article using below link to uncover five key stats and what they mean for your brand.