Roxy has been with the Marketing Association for nearly 9 years, and she's a huge part of the successes of our events! And now, for the first time ever, we've asked Roxy the secrets of event management.
Excited and calm. After years of running events, it’s less about nerves and more about healthy pressure, and that pressure helps me stay focused.
The last month is when everything shifts into execution mode. It’s making sure all logistics are confirmed, and all the small details line up. It’s busy, but it’s also when you see the event really starts to take shape. An example of some final details taking shape is confirming onsite activations, run sheet, floor plans, etc.
When the day wraps and you see people leaving with energy, new ideas, and connections. That’s incredibly rewarding and it’s a reminder of why we do all the work behind the scenes.
The speakers, of course, are a big one! But I’m also really looking forward to seeing what our event partners bring to the table this year. They play such a big role in shaping the experience, and it’s always rewarding to see our partnerships come to life on the day. For example, we’re excited to have Awkward Animation at Brand Summit this year where they will be doing live animations throughout the day! Super cool.
You can plan everything down to the minute, but things will change. Having plan B, C and D is important, but most importantly, flexibility and problem-solving in the moment are just as valuable as preparation. For example, recently, we faced a sweeter challenge – the Candy Bar ran out of treats! Thankfully, our membership team made a fast run to Gilmours to keep everyone happy.
How quickly it goes. You spend months planning and then it’s over in what feels like a few hours.
How many tiny adjustments are made throughout the day. Adjusting timing, moving furniture, solving issues before anyone notices.
For me, the real measure of success comes after the event. When people are still talking about it and sharing posts. It’s also when I read through the feedback survey and see that people genuinely took away something useful.
Not really. Unless you count making sure I’ve had two coffees before the doors open. That’s my only must have.
An event is about people, not ticking every box on the checklist. Things won’t always go perfectly, the real job is handling the moments that don’t.
The first Brand Summit will always be a highlight. Launching something new was fun and unforgettable, but what makes it even better is seeing how the event continues to evolve each year.
Brand Summit 2025 is happening on 9 October, where Aotearoa’s sharpest marketers come together to challenge ideas, build brand expertise, and make valuable industry connections. Click here to learn more about the speakers and topics scheduled for the day.